Affluence in W10 5RY
How W10 5RY ranks on deprivation and income, and the work and qualifications behind it.
- Neighbourhood
- Golborne & Swinbrook
- Council
- Kensington and Chelsea
- Region
- London
- Neighbourhood population
- 2,479 (2024)
W10 5RYLondon
How well off W10 5RY is
On the English Indices of Deprivation 2025, the W10 5RY area scores 2.0 out of 10, placing it among the most deprived fifth of England. Its lowest-scoring category is barriers to housing and services (1.0 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.
- Barriers to housing and services1.0
- Older people in low-income households1.0
- Income2.0
- Employment2.0
- Crime2.0
- Children in low-income families2.0
- Health and disability3.0
- Living environment4.0
- Education and skills6.0
Household income
Average yearly household income before tax (2022/23), estimated for local neighbourhoods.
Who is in work
44.1% of adults in the W10 5RY area are in work, below the England average of 55.7%. 9.2% are retired and 25.7% are full-time students.
Social grade
25.1% of adults in the W10 5RY area work in managerial or professional jobs, below the England average of 33.2%.
Highest qualification
46% of adults in the W10 5RY area hold a degree or equivalent, above the England average of 33.9%. 16.5% have no qualifications.
Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around W10 5RY (Golborne & Swinbrook) (about 2,479 residents).
Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.