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Affluence in W10 5PH

How W10 5PH ranks on deprivation and income, and the work and qualifications behind it.

Neighbourhood
Golborne & Swinbrook
Council
Kensington and Chelsea
Region
London
Neighbourhood population
1,092 (2024)
Deprivation

How well off W10 5PH is

On the English Indices of Deprivation 2025, the W10 5PH area scores 2.0 out of 10, placing it among the most deprived fifth of England. Its lowest-scoring category is income (1.0 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
2.0/ 10
Most deprivedLeast deprived
By category, lowest first
  • Income1.0
  • Employment1.0
  • Older people in low-income households1.0
  • Crime2.0
  • Barriers to housing and services2.0
  • Living environment2.0
  • Children in low-income families2.0
  • Health and disability3.0
  • Education and skills6.0
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£47,100
Before tax, all sources
England
£55,856
Below the national average
Higher than
33%
Of neighbourhoods in England and Wales
Work

Who is in work

50.3% of adults in the W10 5PH area are in work, broadly in line with the England average of 55.7%. 13.6% are retired and 12.3% are full-time students.

W10 5PHEngland
Employee, full-time24.2%34.3%
Employee, part-time15.2%11.9%
Self-employed10.9%9.5%
Unemployed4.1%2.9%
Full-time student12.3%7.9%
Retired13.6%21.5%
Looking after home or family6.9%4.8%
Long-term sick or disabled7.6%4.1%
Other5.3%3.1%
Occupations

Social grade

24.1% of adults in the W10 5PH area work in managerial or professional jobs, below the England average of 33.2%.

W10 5PHEngland
Higher managerial & professional7.3%13.2%
Lower managerial & professional16.8%19.9%
Intermediate10%11.4%
Small employers & self-employed11.7%10.6%
Lower supervisory & technical3.4%5.3%
Semi-routine11.6%11.3%
Routine13.3%12%
Never worked & long-term unemployed14.2%8.5%
Full-time students11.8%7.7%
Education

Highest qualification

40.1% of adults in the W10 5PH area hold a degree or equivalent, above the England average of 33.9%. 20.3% have no qualifications.

W10 5PHEngland
Degree level or above40.1%33.9%
A level or equivalent13%16.9%
GCSE grade 4/C or above9%13.3%
Below GCSE grade 4/C7.9%9.7%
Apprenticeship4.5%5.3%
Other qualifications5.3%2.8%
No qualifications20.3%18.1%
About these figures

Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around W10 5PH (Golborne & Swinbrook) (about 1,092 residents).

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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