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Postcode · London

Affluence in SW1V 4RD

How SW1V 4RD ranks on deprivation and income, and the work and qualifications behind it.

Neighbourhood
Pimlico North
Council
Westminster
Region
London
Neighbourhood population
1,743 (2024)
Deprivation

How well off SW1V 4RD is

On the English Indices of Deprivation 2025, the SW1V 4RD area averages decile 6.0 of 10 — close to the middle of the range for England. Its weakest domain is living environment (decile 1.0). The index ranks places within England only, so it can't be compared across the UK's nations.

Average decile
6.0/ 10
Most deprivedLeast deprived
By domain, most deprived first
  • Living environment1.0
  • Barriers to housing and services3.0
  • Education and skills5.0
  • Older people in low-income households5.0
  • Crime7.0
  • Income8.0
  • Employment8.0
  • Health and disability9.0
  • Children in low-income families9.0
Income

Household income

ONS's estimate of mean household income before tax, 2022/23. Published for neighbourhoods of around 7,000 people; areas spanning several are weighted by households.

Average a year
£81,743
Before tax, all sources
England
£55,856
Above the national average
Percentile
94
Higher than this share of neighbourhoods in England and Wales
Work

Who is in work

Across England, 55.7% of adults are in work; the SW1V 4RD area is broadly in line with that, at 56.8%. 9.2% are retired and 6.5% are full-time students.

SW1V 4RDEngland
Employee, full-time37.4%34.3%
Employee, part-time5.2%11.9%
Self-employed14.1%9.5%
Unemployed2.5%2.9%
Full-time student6.5%7.9%
Retired9.2%21.5%
Looking after home or family3.3%4.8%
Long-term sick or disabled17.6%4.1%
Other4.1%3.1%
Occupations

Social grade

Across England, 33.2% of adults work in managerial or professional jobs; the SW1V 4RD area is well above that, at 51.1%.

SW1V 4RDEngland
Higher managerial & professional32%13.2%
Lower managerial & professional19.2%19.9%
Intermediate5.4%11.4%
Small employers & self-employed9%10.6%
Lower supervisory & technical1.7%5.3%
Semi-routine2.9%11.3%
Routine2.3%12%
Never worked & long-term unemployed21.5%8.5%
Full-time students6.1%7.7%
Education

Highest qualification

Across England, 33.9% of adults hold a degree or equivalent; the SW1V 4RD area is well above that, at 63.5%. 18% have no qualifications.

SW1V 4RDEngland
Degree level or above63.5%33.9%
A level or equivalent8%16.9%
GCSE grade 4/C or above4.3%13.3%
Below GCSE grade 4/C4.1%9.7%
Apprenticeship0.6%5.3%
Other qualifications1.5%2.8%
No qualifications18%18.1%
About these figures

Census figures aren't published for single postcodes, so everything on this tab describes the neighbourhood SW1V 4RD sits in (Pimlico North): about 1,743 residents.

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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