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Affluence in SW19 1RD

How SW19 1RD ranks on deprivation and income, and the work and qualifications behind it.

Neighbourhood
Wimbledon Broadway North
Council
Merton
Region
London
Neighbourhood population
1,574 (2024)
Deprivation

How well off SW19 1RD is

On the English Indices of Deprivation 2025, the SW19 1RD area averages decile 7.0 of 10 — more affluent than most of England. Its weakest domain is living environment (decile 2.0). The index ranks places within England only, so it can't be compared across the UK's nations.

Average decile
7.0/ 10
Most deprivedLeast deprived
By domain, most deprived first
  • Living environment2.0
  • Crime3.0
  • Income6.0
  • Employment6.0
  • Older people in low-income households7.0
  • Health and disability8.0
  • Children in low-income families8.0
  • Barriers to housing and services9.0
  • Education and skills10.0
Income

Household income

ONS's estimate of mean household income before tax, 2022/23. Published for neighbourhoods of around 7,000 people; areas spanning several are weighted by households.

Average a year
£102,426
Before tax, all sources
England
£55,856
Above the national average
Percentile
99
Higher than this share of neighbourhoods in England and Wales
Work

Who is in work

Across England, 55.7% of adults are in work; the SW19 1RD area is above that, at 70%. 10.4% are retired and 6.1% are full-time students.

SW19 1RDEngland
Employee, full-time49.4%34.3%
Employee, part-time7.8%11.9%
Self-employed12.8%9.5%
Unemployed4.6%2.9%
Full-time student6.1%7.9%
Retired10.4%21.5%
Looking after home or family4.6%4.8%
Long-term sick or disabled1.6%4.1%
Other2.7%3.1%
Occupations

Social grade

Across England, 33.2% of adults work in managerial or professional jobs; the SW19 1RD area is well above that, at 61%.

SW19 1RDEngland
Higher managerial & professional32.2%13.2%
Lower managerial & professional28.7%19.9%
Intermediate8.1%11.4%
Small employers & self-employed8.6%10.6%
Lower supervisory & technical2.9%5.3%
Semi-routine4.9%11.3%
Routine3.6%12%
Never worked & long-term unemployed5.3%8.5%
Full-time students5.6%7.7%
Education

Highest qualification

Across England, 33.9% of adults hold a degree or equivalent; the SW19 1RD area is more than double that, at 69.8%. 5.8% have no qualifications.

SW19 1RDEngland
Degree level or above69.8%33.9%
A level or equivalent9.9%16.9%
GCSE grade 4/C or above7.2%13.3%
Below GCSE grade 4/C3.4%9.7%
Apprenticeship1.5%5.3%
Other qualifications2.4%2.8%
No qualifications5.8%18.1%
About these figures

Census figures aren't published for single postcodes, so everything on this tab describes the neighbourhood SW19 1RD sits in (Wimbledon Broadway North): about 1,574 residents.

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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