Affluence in SW16 4HB
How SW16 4HB ranks on deprivation and income, and the work and qualifications behind it.
- Neighbourhood
- Rowan Road
- Council
- Merton
- Region
- London
- Neighbourhood population
- 1,819 (2024)
How well off SW16 4HB is
On the English Indices of Deprivation 2025, the SW16 4HB area scores 6.0 out of 10, placing it close to the middle of the range for England. Its lowest-scoring category is income (4.0 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.
- Income4.0
- Children in low-income families4.0
- Employment5.0
- Crime5.0
- Living environment5.0
- Older people in low-income households5.0
- Education and skills6.0
- Barriers to housing and services8.0
- Health and disability9.0
Household income
Average yearly household income before tax (2022/23), estimated for local neighbourhoods.
Who is in work
54.6% of adults in the SW16 4HB area are in work, broadly in line with the England average of 55.7%. 17.5% are retired and 8.2% are full-time students.
Social grade
30.5% of adults in the SW16 4HB area work in managerial or professional jobs, broadly in line with the England average of 33.2%.
Highest qualification
38.4% of adults in the SW16 4HB area hold a degree or equivalent, above the England average of 33.9%. 19% have no qualifications.
Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around SW16 4HB (Rowan Road) (about 1,819 residents).
Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.