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Affluence in SW16 4HB

How SW16 4HB ranks on deprivation and income, and the work and qualifications behind it.

Neighbourhood
Rowan Road
Council
Merton
Region
London
Neighbourhood population
1,819 (2024)
Deprivation

How well off SW16 4HB is

On the English Indices of Deprivation 2025, the SW16 4HB area scores 6.0 out of 10, placing it close to the middle of the range for England. Its lowest-scoring category is income (4.0 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
6.0/ 10
Most deprivedLeast deprived
By category, lowest first
  • Income4.0
  • Children in low-income families4.0
  • Employment5.0
  • Crime5.0
  • Living environment5.0
  • Older people in low-income households5.0
  • Education and skills6.0
  • Barriers to housing and services8.0
  • Health and disability9.0
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£70,552
Before tax, all sources
England
£55,856
Above the national average
Higher than
85%
Of neighbourhoods in England and Wales
Work

Who is in work

54.6% of adults in the SW16 4HB area are in work, broadly in line with the England average of 55.7%. 17.5% are retired and 8.2% are full-time students.

SW16 4HBEngland
Employee, full-time29.2%34.3%
Employee, part-time11.4%11.9%
Self-employed13.9%9.5%
Unemployed3.5%2.9%
Full-time student8.2%7.9%
Retired17.5%21.5%
Looking after home or family5.7%4.8%
Long-term sick or disabled6.6%4.1%
Other3.8%3.1%
Occupations

Social grade

30.5% of adults in the SW16 4HB area work in managerial or professional jobs, broadly in line with the England average of 33.2%.

SW16 4HBEngland
Higher managerial & professional10.8%13.2%
Lower managerial & professional19.7%19.9%
Intermediate13%11.4%
Small employers & self-employed14.6%10.6%
Lower supervisory & technical4.5%5.3%
Semi-routine10.1%11.3%
Routine9.2%12%
Never worked & long-term unemployed10.3%8.5%
Full-time students7.8%7.7%
Education

Highest qualification

38.4% of adults in the SW16 4HB area hold a degree or equivalent, above the England average of 33.9%. 19% have no qualifications.

SW16 4HBEngland
Degree level or above38.4%33.9%
A level or equivalent14.4%16.9%
GCSE grade 4/C or above11%13.3%
Below GCSE grade 4/C9.4%9.7%
Apprenticeship4.5%5.3%
Other qualifications3.4%2.8%
No qualifications19%18.1%
About these figures

Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around SW16 4HB (Rowan Road) (about 1,819 residents).

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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