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Postcode district · London

Affluence in SW14

How SW14 ranks on deprivation and income, and the work and qualifications behind it.

Council
Richmond upon Thames
Region
London
Population
20,876 (2024)
Deprivation

How well off SW14 is

On the English Indices of Deprivation 2025, SW14 averages decile 8.4 of 10 — among the most affluent fifth of England. Its weakest domain is living environment (decile 1.2). The index ranks places within England only, so it can't be compared across the UK's nations.

Average decile
8.4/ 10
Most deprivedLeast deprived
Its 12 neighbourhoods by decile
12345678910
Most deprivedLeast deprived
By domain, most deprived first
  • Living environment1.2
  • Older people in low-income households6.8
  • Crime7.4
  • Income8.5
  • Employment8.9
  • Children in low-income families9.2
  • Health and disability9.8
  • Education and skills9.9
  • Barriers to housing and services9.9
Income

Household income

ONS's estimate of mean household income before tax, 2022/23. Published for neighbourhoods of around 7,000 people; areas spanning several are weighted by households.

Average a year
£103,871
Before tax, all sources
England
£55,856
Above the national average
Percentile
99
Higher than this share of neighbourhoods in England and Wales
Work

Who is in work

Across England, 55.7% of adults are in work; SW14 is above that, at 65.4%. 15.9% are retired and 6.4% are full-time students.

SW14England
Employee, full-time39.9%34.3%
Employee, part-time9.2%11.9%
Self-employed16.3%9.5%
Unemployed2.7%2.9%
Full-time student6.4%7.9%
Retired15.9%21.5%
Looking after home or family5.3%4.8%
Long-term sick or disabled1.8%4.1%
Other2.4%3.1%
Occupations

Social grade

Across England, 33.2% of adults work in managerial or professional jobs; SW14 is well above that, at 59.1%.

SW14England
Higher managerial & professional31.6%13.2%
Lower managerial & professional27.6%19.9%
Intermediate8.5%11.4%
Small employers & self-employed11.8%10.6%
Lower supervisory & technical1.9%5.3%
Semi-routine4.4%11.3%
Routine3.8%12%
Never worked & long-term unemployed4.5%8.5%
Full-time students5.9%7.7%
Education

Highest qualification

Across England, 33.9% of adults hold a degree or equivalent; SW14 is well above that, at 66.5%. 6.7% have no qualifications.

SW14England
Degree level or above66.5%33.9%
A level or equivalent11%16.9%
GCSE grade 4/C or above8.4%13.3%
Below GCSE grade 4/C4.1%9.7%
Apprenticeship1.7%5.3%
Other qualifications1.7%2.8%
No qualifications6.7%18.1%

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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