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Postcode district · London

Affluence in SW14

How SW14 ranks on deprivation and income, and the work and qualifications behind it.

Council
Richmond upon Thames
Region
London
Population
20,876 (2024)
Deprivation

How well off SW14 is

On the English Indices of Deprivation 2025, SW14 scores 8.4 out of 10, placing it among the most affluent fifth of England. Its lowest-scoring category is living environment (1.2 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
8.4/ 10
Most deprivedLeast deprived
Its 12 neighbourhoods, from 1 to 10
12345678910
Most deprivedLeast deprived
By category, lowest first
  • Living environment1.2
  • Older people in low-income households6.8
  • Crime7.4
  • Income8.5
  • Employment8.9
  • Children in low-income families9.2
  • Health and disability9.8
  • Education and skills9.9
  • Barriers to housing and services9.9
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£103,871
Before tax, all sources
England
£55,856
Above the national average
Higher than
99%
Of neighbourhoods in England and Wales
Work

Who is in work

65.4% of adults in SW14 are in work, above the England average of 55.7%. 15.9% are retired and 6.4% are full-time students.

SW14England
Employee, full-time39.9%34.3%
Employee, part-time9.2%11.9%
Self-employed16.3%9.5%
Unemployed2.7%2.9%
Full-time student6.4%7.9%
Retired15.9%21.5%
Looking after home or family5.3%4.8%
Long-term sick or disabled1.8%4.1%
Other2.4%3.1%
Occupations

Social grade

59.1% of adults in SW14 work in managerial or professional jobs, well above the England average of 33.2%.

SW14England
Higher managerial & professional31.6%13.2%
Lower managerial & professional27.6%19.9%
Intermediate8.5%11.4%
Small employers & self-employed11.8%10.6%
Lower supervisory & technical1.9%5.3%
Semi-routine4.4%11.3%
Routine3.8%12%
Never worked & long-term unemployed4.5%8.5%
Full-time students5.9%7.7%
Education

Highest qualification

66.5% of adults in SW14 hold a degree or equivalent, well above the England average of 33.9%. 6.7% have no qualifications.

SW14England
Degree level or above66.5%33.9%
A level or equivalent11%16.9%
GCSE grade 4/C or above8.4%13.3%
Below GCSE grade 4/C4.1%9.7%
Apprenticeship1.7%5.3%
Other qualifications1.7%2.8%
No qualifications6.7%18.1%

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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