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Postcode · Stoke-on-Trent

Affluence in ST9 9QG

How ST9 9QG ranks on deprivation and income, and the work and qualifications behind it.

Neighbourhood
Biddulph Moor & Rudyard
Council
Staffordshire Moorlands
Region
West Midlands
Neighbourhood population
1,816 (2024)
Deprivation

How well off ST9 9QG is

On the English Indices of Deprivation 2025, the ST9 9QG area averages decile 6.0 of 10 — close to the middle of the range for England. Its weakest domain is barriers to housing and services (decile 1.0). The index ranks places within England only, so it can't be compared across the UK's nations.

Average decile
6.0/ 10
Most deprivedLeast deprived
By domain, most deprived first
  • Barriers to housing and services1.0
  • Living environment1.0
  • Education and skills8.0
  • Health and disability8.0
  • Employment9.0
  • Crime9.0
  • Income10.0
  • Children in low-income families10.0
  • Older people in low-income households10.0
Income

Household income

ONS's estimate of mean household income before tax, 2022/23. Published for neighbourhoods of around 7,000 people; areas spanning several are weighted by households.

Average a year
£54,970
Before tax, all sources
England
£55,856
Below the national average
Percentile
55
Higher than this share of neighbourhoods in England and Wales
Work

Who is in work

Across England, 55.7% of adults are in work; the ST9 9QG area is broadly in line with that, at 53.7%. 31% are retired and 4.9% are full-time students.

ST9 9QGEngland
Employee, full-time24%34.3%
Employee, part-time11.1%11.9%
Self-employed18.5%9.5%
Unemployed1.2%2.9%
Full-time student4.9%7.9%
Retired31%21.5%
Looking after home or family4%4.8%
Long-term sick or disabled3.2%4.1%
Other2.1%3.1%
Occupations

Social grade

Across England, 33.2% of adults work in managerial or professional jobs; the ST9 9QG area is above that, at 39.2%.

ST9 9QGEngland
Higher managerial & professional18.7%13.2%
Lower managerial & professional20.4%19.9%
Intermediate9.7%11.4%
Small employers & self-employed24%10.6%
Lower supervisory & technical4.1%5.3%
Semi-routine6.8%11.3%
Routine5.6%12%
Never worked & long-term unemployed5.7%8.5%
Full-time students4.9%7.7%
Education

Highest qualification

Across England, 33.9% of adults hold a degree or equivalent; the ST9 9QG area is above that, at 38.8%. 16.1% have no qualifications.

ST9 9QGEngland
Degree level or above38.8%33.9%
A level or equivalent16.1%16.9%
GCSE grade 4/C or above12.2%13.3%
Below GCSE grade 4/C9%9.7%
Apprenticeship6.1%5.3%
Other qualifications1.7%2.8%
No qualifications16.1%18.1%
About these figures

Census figures aren't published for single postcodes, so everything on this tab describes the neighbourhood ST9 9QG sits in (Biddulph Moor & Rudyard): about 1,816 residents.

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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