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Postcode · Stoke-on-Trent

Affluence in ST7 8BW

How ST7 8BW ranks on deprivation and income, and the work and qualifications behind it.

Neighbourhood
Audley & Bignall End
Council
Newcastle-under-Lyme
Region
West Midlands
Neighbourhood population
2,485 (2024)
Deprivation

How well off ST7 8BW is

On the English Indices of Deprivation 2025, the ST7 8BW area scores 6.0 out of 10, placing it close to the middle of the range for England. Its lowest-scoring category is living environment (2.0 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
6.0/ 10
Most deprivedLeast deprived
By category, lowest first
  • Living environment2.0
  • Barriers to housing and services3.0
  • Health and disability6.0
  • Income7.0
  • Employment7.0
  • Education and skills7.0
  • Crime7.0
  • Children in low-income families7.0
  • Older people in low-income households7.0
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£44,113
Before tax, all sources
England
£55,856
Below the national average
Higher than
24%
Of neighbourhoods in England and Wales
Work

Who is in work

56.9% of adults in the ST7 8BW area are in work, broadly in line with the England average of 55.7%. 28.4% are retired and 4.8% are full-time students.

ST7 8BWEngland
Employee, full-time33.3%34.3%
Employee, part-time12.8%11.9%
Self-employed10.8%9.5%
Unemployed1.4%2.9%
Full-time student4.8%7.9%
Retired28.4%21.5%
Looking after home or family3%4.8%
Long-term sick or disabled3.8%4.1%
Other1.7%3.1%
Occupations

Social grade

30.1% of adults in the ST7 8BW area work in managerial or professional jobs, broadly in line with the England average of 33.2%.

ST7 8BWEngland
Higher managerial & professional9.8%13.2%
Lower managerial & professional20.3%19.9%
Intermediate11.7%11.4%
Small employers & self-employed13.5%10.6%
Lower supervisory & technical6.5%5.3%
Semi-routine13%11.3%
Routine14%12%
Never worked & long-term unemployed6.5%8.5%
Full-time students4.8%7.7%
Education

Highest qualification

28.8% of adults in the ST7 8BW area hold a degree or equivalent, below the England average of 33.9%. 18.6% have no qualifications.

ST7 8BWEngland
Degree level or above28.8%33.9%
A level or equivalent19.3%16.9%
GCSE grade 4/C or above14.9%13.3%
Below GCSE grade 4/C7.5%9.7%
Apprenticeship8.9%5.3%
Other qualifications2%2.8%
No qualifications18.6%18.1%
About these figures

Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around ST7 8BW (Audley & Bignall End) (about 2,485 residents).

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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