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Postcode · Stoke-on-Trent

Affluence in ST7 1DG

How ST7 1DG ranks on deprivation and income, and the work and qualifications behind it.

Neighbourhood
Kidsgrove West
Council
Newcastle-under-Lyme
Region
West Midlands
Neighbourhood population
1,277 (2024)
Deprivation

How well off ST7 1DG is

On the English Indices of Deprivation 2025, the ST7 1DG area averages decile 2.0 of 10 — among the most deprived fifth of England. Its weakest domain is education and skills (decile 1.0). The index ranks places within England only, so it can't be compared across the UK's nations.

Average decile
2.0/ 10
Most deprivedLeast deprived
By domain, most deprived first
  • Education and skills1.0
  • Income2.0
  • Employment2.0
  • Health and disability2.0
  • Older people in low-income households2.0
  • Crime3.0
  • Children in low-income families3.0
  • Barriers to housing and services6.0
  • Living environment8.0
Income

Household income

ONS's estimate of mean household income before tax, 2022/23. Published for neighbourhoods of around 7,000 people; areas spanning several are weighted by households.

Average a year
£41,893
Before tax, all sources
England
£55,856
Below the national average
Percentile
17
Higher than this share of neighbourhoods in England and Wales
Work

Who is in work

Across England, 55.7% of adults are in work; the ST7 1DG area is broadly in line with that, at 54.4%. 19.6% are retired and 4.5% are full-time students.

ST7 1DGEngland
Employee, full-time34.4%34.3%
Employee, part-time13.3%11.9%
Self-employed6.8%9.5%
Unemployed3.6%2.9%
Full-time student4.5%7.9%
Retired19.6%21.5%
Looking after home or family5.3%4.8%
Long-term sick or disabled8.8%4.1%
Other3.8%3.1%
Occupations

Social grade

Across England, 33.2% of adults work in managerial or professional jobs; the ST7 1DG area is less than half that, at 16%.

ST7 1DGEngland
Higher managerial & professional3.7%13.2%
Lower managerial & professional12.3%19.9%
Intermediate9.6%11.4%
Small employers & self-employed8.4%10.6%
Lower supervisory & technical7.9%5.3%
Semi-routine17.9%11.3%
Routine22%12%
Never worked & long-term unemployed13.7%8.5%
Full-time students4.6%7.7%
Education

Highest qualification

Across England, 33.9% of adults hold a degree or equivalent; the ST7 1DG area is less than half that, at 15.8%. 30% have no qualifications.

ST7 1DGEngland
Degree level or above15.8%33.9%
A level or equivalent14.9%16.9%
GCSE grade 4/C or above15.1%13.3%
Below GCSE grade 4/C14.3%9.7%
Apprenticeship6.6%5.3%
Other qualifications3.3%2.8%
No qualifications30%18.1%
About these figures

Census figures aren't published for single postcodes, so everything on this tab describes the neighbourhood ST7 1DG sits in (Kidsgrove West): about 1,277 residents.

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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