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Postcode · Stoke-on-Trent

Affluence in ST7 1DB

How ST7 1DB ranks on deprivation and income, and the work and qualifications behind it.

Neighbourhood
Kidsgrove West
Council
Newcastle-under-Lyme
Region
West Midlands
Neighbourhood population
1,277 (2024)
Deprivation

How well off ST7 1DB is

On the English Indices of Deprivation 2025, the ST7 1DB area scores 2.0 out of 10, placing it among the most deprived fifth of England. Its lowest-scoring category is education and skills (1.0 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
2.0/ 10
Most deprivedLeast deprived
By category, lowest first
  • Education and skills1.0
  • Income2.0
  • Employment2.0
  • Health and disability2.0
  • Older people in low-income households2.0
  • Crime3.0
  • Children in low-income families3.0
  • Barriers to housing and services6.0
  • Living environment8.0
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£41,893
Before tax, all sources
England
£55,856
Below the national average
Higher than
17%
Of neighbourhoods in England and Wales
Work

Who is in work

54.4% of adults in the ST7 1DB area are in work, broadly in line with the England average of 55.7%. 19.6% are retired and 4.5% are full-time students.

ST7 1DBEngland
Employee, full-time34.4%34.3%
Employee, part-time13.3%11.9%
Self-employed6.8%9.5%
Unemployed3.6%2.9%
Full-time student4.5%7.9%
Retired19.6%21.5%
Looking after home or family5.3%4.8%
Long-term sick or disabled8.8%4.1%
Other3.8%3.1%
Occupations

Social grade

16% of adults in the ST7 1DB area work in managerial or professional jobs, less than half the England average of 33.2%.

ST7 1DBEngland
Higher managerial & professional3.7%13.2%
Lower managerial & professional12.3%19.9%
Intermediate9.6%11.4%
Small employers & self-employed8.4%10.6%
Lower supervisory & technical7.9%5.3%
Semi-routine17.9%11.3%
Routine22%12%
Never worked & long-term unemployed13.7%8.5%
Full-time students4.6%7.7%
Education

Highest qualification

15.8% of adults in the ST7 1DB area hold a degree or equivalent, less than half the England average of 33.9%. 30% have no qualifications.

ST7 1DBEngland
Degree level or above15.8%33.9%
A level or equivalent14.9%16.9%
GCSE grade 4/C or above15.1%13.3%
Below GCSE grade 4/C14.3%9.7%
Apprenticeship6.6%5.3%
Other qualifications3.3%2.8%
No qualifications30%18.1%
About these figures

Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around ST7 1DB (Kidsgrove West) (about 1,277 residents).

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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