Affluence in ST4 8AU
How ST4 8AU ranks on deprivation and income, and the work and qualifications behind it.
- Neighbourhood
- Barlaston, Tittensor & Swynnerton
- Council
- Stafford
- Region
- West Midlands
- Neighbourhood population
- 1,315 (2024)
ST4 8AUStoke-on-Trent
How well off ST4 8AU is
On the English Indices of Deprivation 2025, the ST4 8AU area averages decile 9.0 of 10 — among the most affluent fifth of England. Its weakest domain is barriers to housing and services (decile 4.0). The index ranks places within England only, so it can't be compared across the UK's nations.
- Barriers to housing and services4.0
- Living environment5.0
- Health and disability8.0
- Education and skills9.0
- Crime9.0
- Income10.0
- Employment10.0
- Children in low-income families10.0
- Older people in low-income households10.0
Household income
ONS's estimate of mean household income before tax, 2022/23. Published for neighbourhoods of around 7,000 people; areas spanning several are weighted by households.
Who is in work
Across England, 55.7% of adults are in work; the ST4 8AU area is broadly in line with that, at 56.6%. 31.7% are retired and 5.2% are full-time students.
Social grade
Across England, 33.2% of adults work in managerial or professional jobs; the ST4 8AU area is well above that, at 48.4%.
Highest qualification
Across England, 33.9% of adults hold a degree or equivalent; the ST4 8AU area is above that, at 42.1%. 11.9% have no qualifications.
Census figures aren't published for single postcodes, so everything on this tab describes the neighbourhood ST4 8AU sits in (Barlaston, Tittensor & Swynnerton): about 1,315 residents.
Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.