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Postcode · Stoke-on-Trent

Affluence in ST4 7PW

How ST4 7PW ranks on deprivation and income, and the work and qualifications behind it.

Neighbourhood
Basford & Hartshill
Council
Stoke-on-Trent
Region
West Midlands
Neighbourhood population
1,703 (2024)
Deprivation

How well off ST4 7PW is

On the English Indices of Deprivation 2025, the ST4 7PW area scores 4.0 out of 10, placing it more deprived than most of England. Its lowest-scoring category is living environment (1.0 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
4.0/ 10
Most deprivedLeast deprived
By category, lowest first
  • Living environment1.0
  • Health and disability3.0
  • Crime3.0
  • Education and skills4.0
  • Children in low-income families4.0
  • Income5.0
  • Employment5.0
  • Older people in low-income households5.0
  • Barriers to housing and services10.0
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£47,221
Before tax, all sources
England
£55,856
Below the national average
Higher than
34%
Of neighbourhoods in England and Wales
Work

Who is in work

61.5% of adults in the ST4 7PW area are in work, broadly in line with the England average of 55.7%. 14.4% are retired and 10.7% are full-time students.

ST4 7PWEngland
Employee, full-time43.5%34.3%
Employee, part-time11%11.9%
Self-employed7%9.5%
Unemployed2.5%2.9%
Full-time student10.7%7.9%
Retired14.4%21.5%
Looking after home or family3.6%4.8%
Long-term sick or disabled4.4%4.1%
Other2.8%3.1%
Occupations

Social grade

27.3% of adults in the ST4 7PW area work in managerial or professional jobs, below the England average of 33.2%.

ST4 7PWEngland
Higher managerial & professional7.8%13.2%
Lower managerial & professional19.6%19.9%
Intermediate14.5%11.4%
Small employers & self-employed7.3%10.6%
Lower supervisory & technical5.5%5.3%
Semi-routine10.9%11.3%
Routine17.5%12%
Never worked & long-term unemployed6%8.5%
Full-time students10.9%7.7%
Education

Highest qualification

34.1% of adults in the ST4 7PW area hold a degree or equivalent, broadly in line with the England average of 33.9%. 15.4% have no qualifications.

ST4 7PWEngland
Degree level or above34.1%33.9%
A level or equivalent19.7%16.9%
GCSE grade 4/C or above13.5%13.3%
Below GCSE grade 4/C9.7%9.7%
Apprenticeship5.1%5.3%
Other qualifications2.5%2.8%
No qualifications15.4%18.1%
About these figures

Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around ST4 7PW (Basford & Hartshill) (about 1,703 residents).

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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