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Affluence in ST15 0ND

How ST15 0ND ranks on deprivation and income, and the work and qualifications behind it.

Neighbourhood
Barlaston, Tittensor & Swynnerton
Council
Stafford
Region
West Midlands
Neighbourhood population
1,237 (2024)
Deprivation

How well off ST15 0ND is

On the English Indices of Deprivation 2025, the ST15 0ND area averages decile 8.0 of 10 — more affluent than most of England. Its weakest domain is barriers to housing and services (decile 3.0). The index ranks places within England only, so it can't be compared across the UK's nations.

Average decile
8.0/ 10
Most deprivedLeast deprived
By domain, most deprived first
  • Barriers to housing and services3.0
  • Living environment3.0
  • Crime7.0
  • Education and skills8.0
  • Health and disability8.0
  • Income9.0
  • Employment9.0
  • Children in low-income families9.0
  • Older people in low-income households9.0
Income

Household income

ONS's estimate of mean household income before tax, 2022/23. Published for neighbourhoods of around 7,000 people; areas spanning several are weighted by households.

Average a year
£53,936
Before tax, all sources
England
£55,856
Below the national average
Percentile
52
Higher than this share of neighbourhoods in England and Wales
Work

Who is in work

Across England, 55.7% of adults are in work; the ST15 0ND area is broadly in line with that, at 52.1%. 34.4% are retired and 4.2% are full-time students.

ST15 0NDEngland
Employee, full-time27.7%34.3%
Employee, part-time10.6%11.9%
Self-employed13.7%9.5%
Unemployed2%2.9%
Full-time student4.2%7.9%
Retired34.4%21.5%
Looking after home or family2.7%4.8%
Long-term sick or disabled2.5%4.1%
Other2.1%3.1%
Occupations

Social grade

Across England, 33.2% of adults work in managerial or professional jobs; the ST15 0ND area is above that, at 41.9%.

ST15 0NDEngland
Higher managerial & professional18.3%13.2%
Lower managerial & professional23.6%19.9%
Intermediate11%11.4%
Small employers & self-employed16.9%10.6%
Lower supervisory & technical3.9%5.3%
Semi-routine8.3%11.3%
Routine6.9%12%
Never worked & long-term unemployed6.9%8.5%
Full-time students4.3%7.7%
Education

Highest qualification

Across England, 33.9% of adults hold a degree or equivalent; the ST15 0ND area is above that, at 38.4%. 18.6% have no qualifications.

ST15 0NDEngland
Degree level or above38.4%33.9%
A level or equivalent14.1%16.9%
GCSE grade 4/C or above13%13.3%
Below GCSE grade 4/C7.1%9.7%
Apprenticeship6.3%5.3%
Other qualifications2.4%2.8%
No qualifications18.6%18.1%
About these figures

Census figures aren't published for single postcodes, so everything on this tab describes the neighbourhood ST15 0ND sits in (Barlaston, Tittensor & Swynnerton): about 1,237 residents.

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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