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Affluence in ST14 5LA

How ST14 5LA ranks on deprivation and income, and the work and qualifications behind it.

Neighbourhood
Mayfield, Rocester & Bramshall
Council
East Staffordshire
Region
West Midlands
Neighbourhood population
1,633 (2024)
Deprivation

How well off ST14 5LA is

On the English Indices of Deprivation 2025, the ST14 5LA area scores 4.0 out of 10, placing it more deprived than most of England. Its lowest-scoring category is barriers to housing and services (2.0 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
4.0/ 10
Most deprivedLeast deprived
By category, lowest first
  • Barriers to housing and services2.0
  • Education and skills3.0
  • Health and disability3.0
  • Living environment3.0
  • Employment4.0
  • Children in low-income families4.0
  • Income5.0
  • Older people in low-income households5.0
  • Crime6.0
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£54,721
Before tax, all sources
England
£55,856
Below the national average
Higher than
55%
Of neighbourhoods in England and Wales
Work

Who is in work

59.8% of adults in the ST14 5LA area are in work, broadly in line with the England average of 55.7%. 22.3% are retired and 5.1% are full-time students.

ST14 5LAEngland
Employee, full-time38.3%34.3%
Employee, part-time14.8%11.9%
Self-employed6.6%9.5%
Unemployed2.5%2.9%
Full-time student5.1%7.9%
Retired22.3%21.5%
Looking after home or family3.3%4.8%
Long-term sick or disabled4.9%4.1%
Other2.2%3.1%
Occupations

Social grade

20.4% of adults in the ST14 5LA area work in managerial or professional jobs, well below the England average of 33.2%.

ST14 5LAEngland
Higher managerial & professional6.9%13.2%
Lower managerial & professional13.6%19.9%
Intermediate10.2%11.4%
Small employers & self-employed7.7%10.6%
Lower supervisory & technical9.9%5.3%
Semi-routine14%11.3%
Routine25.4%12%
Never worked & long-term unemployed7%8.5%
Full-time students5.3%7.7%
Education

Highest qualification

21.9% of adults in the ST14 5LA area hold a degree or equivalent, well below the England average of 33.9%. 22.7% have no qualifications.

ST14 5LAEngland
Degree level or above21.9%33.9%
A level or equivalent17.7%16.9%
GCSE grade 4/C or above15.2%13.3%
Below GCSE grade 4/C13.1%9.7%
Apprenticeship6.9%5.3%
Other qualifications2.6%2.8%
No qualifications22.7%18.1%
About these figures

Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around ST14 5LA (Mayfield, Rocester & Bramshall) (about 1,633 residents).

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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