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Affluence in ST13

How ST13 ranks on deprivation and income, and the work and qualifications behind it.

Council
Staffordshire Moorlands
Region
West Midlands
Population
39,503 (2024)
Deprivation

How well off ST13 is

On the English Indices of Deprivation 2025, ST13 averages decile 5.9 of 10 — close to the middle of the range for England. Its weakest domain is living environment (decile 3.5). The index ranks places within England only, so it can't be compared across the UK's nations.

Average decile
5.9/ 10
Most deprivedLeast deprived
Its 24 neighbourhoods by decile
12345678910
Most deprivedLeast deprived
By domain, most deprived first
  • Living environment3.5
  • Education and skills5.6
  • Barriers to housing and services5.9
  • Employment6.5
  • Health and disability6.5
  • Older people in low-income households6.9
  • Income7.1
  • Crime7.2
  • Children in low-income families7.4
Income

Household income

ONS's estimate of mean household income before tax, 2022/23. Published for neighbourhoods of around 7,000 people; areas spanning several are weighted by households.

Average a year
£46,224
Before tax, all sources
England
£55,856
Below the national average
Percentile
31
Higher than this share of neighbourhoods in England and Wales
Work

Who is in work

Across England, 55.7% of adults are in work; ST13 is broadly in line with that, at 54.9%. 29.6% are retired and 4.5% are full-time students.

ST13England
Employee, full-time30.5%34.3%
Employee, part-time12.2%11.9%
Self-employed12.2%9.5%
Unemployed1.7%2.9%
Full-time student4.5%7.9%
Retired29.6%21.5%
Looking after home or family3.1%4.8%
Long-term sick or disabled4%4.1%
Other2.2%3.1%
Occupations

Social grade

Across England, 33.2% of adults work in managerial or professional jobs; ST13 is broadly in line with that, at 31.7%.

ST13England
Higher managerial & professional11.7%13.2%
Lower managerial & professional20%19.9%
Intermediate11%11.4%
Small employers & self-employed15.2%10.6%
Lower supervisory & technical6.6%5.3%
Semi-routine11.2%11.3%
Routine13.5%12%
Never worked & long-term unemployed6.4%8.5%
Full-time students4.4%7.7%
Education

Highest qualification

Across England, 33.9% of adults hold a degree or equivalent; ST13 is broadly in line with that, at 30.3%. 19.5% have no qualifications.

ST13England
Degree level or above30.3%33.9%
A level or equivalent17.4%16.9%
GCSE grade 4/C or above14.1%13.3%
Below GCSE grade 4/C9.6%9.7%
Apprenticeship6.3%5.3%
Other qualifications2.8%2.8%
No qualifications19.5%18.1%

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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