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Affluence in ST13 8RL

How ST13 8RL ranks on deprivation and income, and the work and qualifications behind it.

Neighbourhood
Biddulph Moor & Rudyard
Council
Staffordshire Moorlands
Region
West Midlands
Neighbourhood population
1,816 (2024)
Deprivation

How well off ST13 8RL is

On the English Indices of Deprivation 2025, the ST13 8RL area scores 6.0 out of 10, placing it close to the middle of the range for England. Its lowest-scoring category is barriers to housing and services (1.0 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
6.0/ 10
Most deprivedLeast deprived
By category, lowest first
  • Barriers to housing and services1.0
  • Living environment1.0
  • Education and skills8.0
  • Health and disability8.0
  • Employment9.0
  • Crime9.0
  • Income10.0
  • Children in low-income families10.0
  • Older people in low-income households10.0
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£54,970
Before tax, all sources
England
£55,856
Below the national average
Higher than
55%
Of neighbourhoods in England and Wales
Work

Who is in work

53.7% of adults in the ST13 8RL area are in work, broadly in line with the England average of 55.7%. 31% are retired and 4.9% are full-time students.

ST13 8RLEngland
Employee, full-time24%34.3%
Employee, part-time11.1%11.9%
Self-employed18.5%9.5%
Unemployed1.2%2.9%
Full-time student4.9%7.9%
Retired31%21.5%
Looking after home or family4%4.8%
Long-term sick or disabled3.2%4.1%
Other2.1%3.1%
Occupations

Social grade

39.2% of adults in the ST13 8RL area work in managerial or professional jobs, above the England average of 33.2%.

ST13 8RLEngland
Higher managerial & professional18.7%13.2%
Lower managerial & professional20.4%19.9%
Intermediate9.7%11.4%
Small employers & self-employed24%10.6%
Lower supervisory & technical4.1%5.3%
Semi-routine6.8%11.3%
Routine5.6%12%
Never worked & long-term unemployed5.7%8.5%
Full-time students4.9%7.7%
Education

Highest qualification

38.8% of adults in the ST13 8RL area hold a degree or equivalent, above the England average of 33.9%. 16.1% have no qualifications.

ST13 8RLEngland
Degree level or above38.8%33.9%
A level or equivalent16.1%16.9%
GCSE grade 4/C or above12.2%13.3%
Below GCSE grade 4/C9%9.7%
Apprenticeship6.1%5.3%
Other qualifications1.7%2.8%
No qualifications16.1%18.1%
About these figures

Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around ST13 8RL (Biddulph Moor & Rudyard) (about 1,816 residents).

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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