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Postcode district · Stoke-on-Trent

Affluence in ST12

How ST12 ranks on deprivation and income, and the work and qualifications behind it.

Council
Stafford
Region
West Midlands
Population
10,902 (2024)
Deprivation

How well off ST12 is

On the English Indices of Deprivation 2025, ST12 averages decile 6.9 of 10 — more affluent than most of England. The index ranks places within England only, so it can't be compared across the UK's nations.

Average decile
6.9/ 10
Most deprivedLeast deprived
Its 7 neighbourhoods by decile
12345678910
Most deprivedLeast deprived
By domain, most deprived first
  • Barriers to housing and services4.1
  • Health and disability5.6
  • Living environment5.7
  • Education and skills6.9
  • Children in low-income families6.9
  • Crime7.0
  • Older people in low-income households7.0
  • Employment7.6
  • Income7.7
Income

Household income

ONS's estimate of mean household income before tax, 2022/23. Published for neighbourhoods of around 7,000 people; areas spanning several are weighted by households.

Average a year
£51,049
Before tax, all sources
England
£55,856
Below the national average
Percentile
45
Higher than this share of neighbourhoods in England and Wales
Work

Who is in work

Across England, 55.7% of adults are in work; ST12 is broadly in line with that, at 52.3%. 25.4% are retired and 13% are full-time students.

ST12England
Employee, full-time33.2%34.3%
Employee, part-time9.8%11.9%
Self-employed9.3%9.5%
Unemployed1.5%2.9%
Full-time student13%7.9%
Retired25.4%21.5%
Looking after home or family3.2%4.8%
Long-term sick or disabled2.6%4.1%
Other1.9%3.1%
Occupations

Social grade

Across England, 33.2% of adults work in managerial or professional jobs; ST12 is above that, at 37.6%.

ST12England
Higher managerial & professional15.7%13.2%
Lower managerial & professional22%19.9%
Intermediate10.2%11.4%
Small employers & self-employed11%10.6%
Lower supervisory & technical4.6%5.3%
Semi-routine8.5%11.3%
Routine9.5%12%
Never worked & long-term unemployed5.6%8.5%
Full-time students12.9%7.7%
Education

Highest qualification

Across England, 33.9% of adults hold a degree or equivalent; ST12 is broadly in line with that, at 36.8%. 14.4% have no qualifications.

ST12England
Degree level or above36.8%33.9%
A level or equivalent20.4%16.9%
GCSE grade 4/C or above13.2%13.3%
Below GCSE grade 4/C7.2%9.7%
Apprenticeship5.4%5.3%
Other qualifications2.4%2.8%
No qualifications14.4%18.1%

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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