Affluence in ST12 9AD
How ST12 9AD ranks on deprivation and income, and the work and qualifications behind it.
- Neighbourhood
- Barlaston, Tittensor & Swynnerton
- Council
- Stafford
- Region
- West Midlands
- Neighbourhood population
- 1,183 (2024)
ST12 9ADStoke-on-Trent
How well off ST12 9AD is
On the English Indices of Deprivation 2025, the ST12 9AD area averages decile 4.0 of 10 — more deprived than most of England. Its weakest domain is employment (decile 3.0). The index ranks places within England only, so it can't be compared across the UK's nations.
- Employment3.0
- Health and disability3.0
- Barriers to housing and services3.0
- Education and skills4.0
- Income5.0
- Children in low-income families5.0
- Older people in low-income households5.0
- Crime6.0
- Living environment6.0
Household income
ONS's estimate of mean household income before tax, 2022/23. Published for neighbourhoods of around 7,000 people; areas spanning several are weighted by households.
Who is in work
Across England, 55.7% of adults are in work; the ST12 9AD area is broadly in line with that, at 55.7%. 24.6% are retired and 5.1% are full-time students.
Social grade
Across England, 33.2% of adults work in managerial or professional jobs; the ST12 9AD area is broadly in line with that, at 32.3%.
Highest qualification
Across England, 33.9% of adults hold a degree or equivalent; the ST12 9AD area is below that, at 28.6%. 19% have no qualifications.
Census figures aren't published for single postcodes, so everything on this tab describes the neighbourhood ST12 9AD sits in (Barlaston, Tittensor & Swynnerton): about 1,183 residents.
Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.