Affluence in ST10
How ST10 ranks on deprivation and income, and the work and qualifications behind it.
- Council
- Staffordshire Moorlands
- Region
- West Midlands
- Population
- 38,849 (2024)
How well off ST10 is
On the English Indices of Deprivation 2025, ST10 scores 6.7 out of 10, placing it more affluent than most of England. Its lowest-scoring category is barriers to housing and services (3.6 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.
- Barriers to housing and services3.6
- Living environment4.0
- Education and skills6.4
- Health and disability7.3
- Employment7.4
- Children in low-income families7.7
- Older people in low-income households7.9
- Income8.0
- Crime8.3
Household income
Average yearly household income before tax (2022/23), estimated for local neighbourhoods.
Who is in work
55.2% of adults in ST10 are in work, broadly in line with the England average of 55.7%. 30.2% are retired and 4.6% are full-time students.
Social grade
32.4% of adults in ST10 work in managerial or professional jobs, broadly in line with the England average of 33.2%.
Highest qualification
29.8% of adults in ST10 hold a degree or equivalent, below the England average of 33.9%. 19.6% have no qualifications.
Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.