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Postcode district · Stoke-on-Trent

Affluence in ST10

How ST10 ranks on deprivation and income, and the work and qualifications behind it.

Council
Staffordshire Moorlands
Region
West Midlands
Population
38,849 (2024)
Deprivation

How well off ST10 is

On the English Indices of Deprivation 2025, ST10 scores 6.7 out of 10, placing it more affluent than most of England. Its lowest-scoring category is barriers to housing and services (3.6 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
6.7/ 10
Most deprivedLeast deprived
Its 23 neighbourhoods, from 1 to 10
12345678910
Most deprivedLeast deprived
By category, lowest first
  • Barriers to housing and services3.6
  • Living environment4.0
  • Education and skills6.4
  • Health and disability7.3
  • Employment7.4
  • Children in low-income families7.7
  • Older people in low-income households7.9
  • Income8.0
  • Crime8.3
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£49,415
Before tax, all sources
England
£55,856
Below the national average
Higher than
40%
Of neighbourhoods in England and Wales
Work

Who is in work

55.2% of adults in ST10 are in work, broadly in line with the England average of 55.7%. 30.2% are retired and 4.6% are full-time students.

ST10England
Employee, full-time32%34.3%
Employee, part-time11.6%11.9%
Self-employed11.7%9.5%
Unemployed1.5%2.9%
Full-time student4.6%7.9%
Retired30.2%21.5%
Looking after home or family3.2%4.8%
Long-term sick or disabled3.2%4.1%
Other2%3.1%
Occupations

Social grade

32.4% of adults in ST10 work in managerial or professional jobs, broadly in line with the England average of 33.2%.

ST10England
Higher managerial & professional11.9%13.2%
Lower managerial & professional20.5%19.9%
Intermediate11%11.4%
Small employers & self-employed14.7%10.6%
Lower supervisory & technical6.8%5.3%
Semi-routine11.4%11.3%
Routine13.2%12%
Never worked & long-term unemployed6%8.5%
Full-time students4.5%7.7%
Education

Highest qualification

29.8% of adults in ST10 hold a degree or equivalent, below the England average of 33.9%. 19.6% have no qualifications.

ST10England
Degree level or above29.8%33.9%
A level or equivalent18%16.9%
GCSE grade 4/C or above14.1%13.3%
Below GCSE grade 4/C9.2%9.7%
Apprenticeship6.7%5.3%
Other qualifications2.5%2.8%
No qualifications19.6%18.1%

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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