Affluence in ST10 4QS
How ST10 4QS ranks on deprivation and income, and the work and qualifications behind it.
- Neighbourhood
- Cheadle North, Alton & Kingsley
- Council
- Staffordshire Moorlands
- Region
- West Midlands
- Neighbourhood population
- 2,179 (2024)
ST10 4QSStoke-on-Trent
How well off ST10 4QS is
On the English Indices of Deprivation 2025, the ST10 4QS area scores 3.0 out of 10, placing it more deprived than most of England. Its lowest-scoring category is education and skills (2.0 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.
- Education and skills2.0
- Health and disability2.0
- Children in low-income families2.0
- Income3.0
- Employment3.0
- Crime3.0
- Older people in low-income households3.0
- Barriers to housing and services6.0
- Living environment6.0
Household income
Average yearly household income before tax (2022/23), estimated for local neighbourhoods.
Who is in work
53.3% of adults in the ST10 4QS area are in work, broadly in line with the England average of 55.7%. 22.4% are retired and 5.8% are full-time students.
Social grade
19.9% of adults in the ST10 4QS area work in managerial or professional jobs, well below the England average of 33.2%.
Highest qualification
21.3% of adults in the ST10 4QS area hold a degree or equivalent, well below the England average of 33.9%. 25.8% have no qualifications.
Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around ST10 4QS (Cheadle North, Alton & Kingsley) (about 2,179 residents).
Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.