Affluence in ST10 4DW
How ST10 4DW ranks on deprivation and income, and the work and qualifications behind it.
- Neighbourhood
- Cheadle South & Upper Tean
- Council
- Staffordshire Moorlands
- Region
- West Midlands
- Neighbourhood population
- 1,738 (2024)
ST10 4DWStoke-on-Trent
How well off ST10 4DW is
On the English Indices of Deprivation 2025, the ST10 4DW area scores 7.0 out of 10, placing it more affluent than most of England. Its lowest-scoring category is barriers to housing and services (4.0 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.
- Barriers to housing and services4.0
- Employment6.0
- Education and skills6.0
- Health and disability6.0
- Income7.0
- Older people in low-income households7.0
- Living environment8.0
- Children in low-income families8.0
- Crime9.0
Household income
Average yearly household income before tax (2022/23), estimated for local neighbourhoods.
Who is in work
57.4% of adults in the ST10 4DW area are in work, broadly in line with the England average of 55.7%. 26% are retired and 5.4% are full-time students.
Social grade
29.1% of adults in the ST10 4DW area work in managerial or professional jobs, below the England average of 33.2%.
Highest qualification
26.1% of adults in the ST10 4DW area hold a degree or equivalent, below the England average of 33.9%. 20.2% have no qualifications.
Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around ST10 4DW (Cheadle South & Upper Tean) (about 1,738 residents).
Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.