Affluence in ST10 4BE
How ST10 4BE ranks on deprivation and income, and the work and qualifications behind it.
- Neighbourhood
- Cheadle North, Alton & Kingsley
- Council
- Staffordshire Moorlands
- Region
- West Midlands
- Neighbourhood population
- 1,366 (2024)
ST10 4BEStoke-on-Trent
How well off ST10 4BE is
On the English Indices of Deprivation 2025, the ST10 4BE area scores 8.0 out of 10, placing it more affluent than most of England. Its lowest-scoring category is barriers to housing and services (2.0 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.
- Barriers to housing and services2.0
- Living environment3.0
- Education and skills7.0
- Crime8.0
- Employment9.0
- Health and disability9.0
- Children in low-income families9.0
- Older people in low-income households9.0
- Income10.0
Household income
Average yearly household income before tax (2022/23), estimated for local neighbourhoods.
Who is in work
52.8% of adults in the ST10 4BE area are in work, broadly in line with the England average of 55.7%. 33% are retired and 4.8% are full-time students.
Social grade
40.8% of adults in the ST10 4BE area work in managerial or professional jobs, above the England average of 33.2%.
Highest qualification
38.8% of adults in the ST10 4BE area hold a degree or equivalent, above the England average of 33.9%. 16.4% have no qualifications.
Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around ST10 4BE (Cheadle North, Alton & Kingsley) (about 1,366 residents).
Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.