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Postcode sector · Stoke-on-Trent

Affluence in ST10 4

How ST10 4 ranks on deprivation and income, and the work and qualifications behind it.

Council
Staffordshire Moorlands
Region
West Midlands
Population
16,050 (2024)
Deprivation

How well off ST10 4 is

On the English Indices of Deprivation 2025, ST10 4 averages decile 7.0 of 10 — more affluent than most of England. Its weakest domain is barriers to housing and services (decile 3.4). The index ranks places within England only, so it can't be compared across the UK's nations.

Average decile
7.0/ 10
Most deprivedLeast deprived
Its 10 neighbourhoods by decile
12345678910
Most deprivedLeast deprived
By domain, most deprived first
  • Barriers to housing and services3.4
  • Living environment4.3
  • Education and skills6.6
  • Health and disability7.5
  • Employment7.9
  • Children in low-income families8.0
  • Older people in low-income households8.3
  • Income8.4
  • Crime8.6
Income

Household income

ONS's estimate of mean household income before tax, 2022/23. Published for neighbourhoods of around 7,000 people; areas spanning several are weighted by households.

Average a year
£52,698
Before tax, all sources
England
£55,856
Below the national average
Percentile
50
Higher than this share of neighbourhoods in England and Wales
Work

Who is in work

Across England, 55.7% of adults are in work; ST10 4 is broadly in line with that, at 55.5%. 29.7% are retired and 5.1% are full-time students.

ST10 4England
Employee, full-time32.9%34.3%
Employee, part-time11.3%11.9%
Self-employed11.3%9.5%
Unemployed1.5%2.9%
Full-time student5.1%7.9%
Retired29.7%21.5%
Looking after home or family3.1%4.8%
Long-term sick or disabled3.1%4.1%
Other2%3.1%
Occupations

Social grade

Across England, 33.2% of adults work in managerial or professional jobs; ST10 4 is broadly in line with that, at 33.8%.

ST10 4England
Higher managerial & professional12.7%13.2%
Lower managerial & professional21.1%19.9%
Intermediate11.1%11.4%
Small employers & self-employed14.1%10.6%
Lower supervisory & technical6.4%5.3%
Semi-routine11%11.3%
Routine13%12%
Never worked & long-term unemployed5.6%8.5%
Full-time students4.9%7.7%
Education

Highest qualification

Across England, 33.9% of adults hold a degree or equivalent; ST10 4 is broadly in line with that, at 31%. 18.5% have no qualifications.

ST10 4England
Degree level or above31%33.9%
A level or equivalent17.9%16.9%
GCSE grade 4/C or above14.6%13.3%
Below GCSE grade 4/C9.6%9.7%
Apprenticeship6.4%5.3%
Other qualifications2%2.8%
No qualifications18.5%18.1%

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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