Affluence in ST10 2BY
How ST10 2BY ranks on deprivation and income, and the work and qualifications behind it.
- Neighbourhood
- Cheadle Town
- Council
- Staffordshire Moorlands
- Region
- West Midlands
- Neighbourhood population
- 1,347 (2024)
ST10 2BYStoke-on-Trent
How well off ST10 2BY is
On the English Indices of Deprivation 2025, the ST10 2BY area averages decile 9.0 of 10 — among the most affluent fifth of England. The index ranks places within England only, so it can't be compared across the UK's nations.
- Living environment6.0
- Education and skills7.0
- Barriers to housing and services7.0
- Income8.0
- Employment8.0
- Health and disability8.0
- Children in low-income families8.0
- Older people in low-income households8.0
- Crime10.0
Household income
ONS's estimate of mean household income before tax, 2022/23. Published for neighbourhoods of around 7,000 people; areas spanning several are weighted by households.
Who is in work
Across England, 55.7% of adults are in work; the ST10 2BY area is broadly in line with that, at 56.9%. 29.3% are retired and 5.5% are full-time students.
Social grade
Across England, 33.2% of adults work in managerial or professional jobs; the ST10 2BY area is broadly in line with that, at 36.1%.
Highest qualification
Across England, 33.9% of adults hold a degree or equivalent; the ST10 2BY area is broadly in line with that, at 31.7%. 15.9% have no qualifications.
Census figures aren't published for single postcodes, so everything on this tab describes the neighbourhood ST10 2BY sits in (Cheadle Town): about 1,347 residents.
Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.