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Postcode · Stoke-on-Trent

Affluence in ST10 1PB

How ST10 1PB ranks on deprivation and income, and the work and qualifications behind it.

Neighbourhood
Cheadle Town
Council
Staffordshire Moorlands
Region
West Midlands
Neighbourhood population
1,998 (2024)
Status
No longer in use
Deprivation

How well off ST10 1PB is

On the English Indices of Deprivation 2025, the ST10 1PB area scores 4.0 out of 10, placing it more deprived than most of England. Its lowest-scoring category is employment (3.0 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
4.0/ 10
Most deprivedLeast deprived
By category, lowest first
  • Employment3.0
  • Health and disability3.0
  • Children in low-income families3.0
  • Income4.0
  • Education and skills4.0
  • Crime4.0
  • Living environment4.0
  • Older people in low-income households5.0
  • Barriers to housing and services9.0
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£41,981
Before tax, all sources
England
£55,856
Below the national average
Higher than
17%
Of neighbourhoods in England and Wales
Work

Who is in work

49% of adults in the ST10 1PB area are in work, below the England average of 55.7%. 30.2% are retired and 4.9% are full-time students.

ST10 1PBEngland
Employee, full-time31.3%34.3%
Employee, part-time12.1%11.9%
Self-employed5.6%9.5%
Unemployed2.3%2.9%
Full-time student4.9%7.9%
Retired30.2%21.5%
Looking after home or family4.3%4.8%
Long-term sick or disabled5.8%4.1%
Other3.4%3.1%
Occupations

Social grade

21.6% of adults in the ST10 1PB area work in managerial or professional jobs, well below the England average of 33.2%.

ST10 1PBEngland
Higher managerial & professional6.4%13.2%
Lower managerial & professional15.2%19.9%
Intermediate9.5%11.4%
Small employers & self-employed7.9%10.6%
Lower supervisory & technical8.6%5.3%
Semi-routine16.6%11.3%
Routine22.3%12%
Never worked & long-term unemployed8.8%8.5%
Full-time students4.7%7.7%
Education

Highest qualification

20% of adults in the ST10 1PB area hold a degree or equivalent, well below the England average of 33.9%. 28.9% have no qualifications.

ST10 1PBEngland
Degree level or above20%33.9%
A level or equivalent16.7%16.9%
GCSE grade 4/C or above14.7%13.3%
Below GCSE grade 4/C10.1%9.7%
Apprenticeship6.9%5.3%
Other qualifications2.8%2.8%
No qualifications28.9%18.1%
About these figures

Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around ST10 1PB (Cheadle Town) (about 1,998 residents).

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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