Affluence in SO41
How SO41 ranks on deprivation and income, and the work and qualifications behind it.
- Council
- New Forest
- Region
- South East
- Population
- 37,460 (2024)
How well off SO41 is
On the English Indices of Deprivation 2025, SO41 scores 8.1 out of 10, placing it among the most affluent fifth of England. Scores are ranked within England only, so they can’t be compared across UK nations.
- Barriers to housing and services4.5
- Crime7.4
- Education and skills7.5
- Children in low-income families7.6
- Employment7.7
- Living environment7.9
- Income8.0
- Older people in low-income households8.1
- Health and disability8.9
Household income
Average yearly household income before tax (2022/23), estimated for local neighbourhoods.
Who is in work
46.6% of adults in SO41 are in work, below the England average of 55.7%. 39.4% are retired and 3.9% are full-time students.
Social grade
40.7% of adults in SO41 work in managerial or professional jobs, above the England average of 33.2%.
Highest qualification
37.2% of adults in SO41 hold a degree or equivalent, broadly in line with the England average of 33.9%. 14.2% have no qualifications.
Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.