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Postcode · Southampton

Affluence in SO40 9EU

How SO40 9EU ranks on deprivation and income, and the work and qualifications behind it.

Neighbourhood
Totton Rushington
Council
New Forest
Region
South East
Neighbourhood population
1,627 (2024)
Deprivation

How well off SO40 9EU is

On the English Indices of Deprivation 2025, the SO40 9EU area scores 6.0 out of 10, placing it close to the middle of the range for England. Its lowest-scoring category is education and skills (4.0 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
6.0/ 10
Most deprivedLeast deprived
By category, lowest first
  • Education and skills4.0
  • Employment5.0
  • Income6.0
  • Health and disability6.0
  • Children in low-income families6.0
  • Older people in low-income households6.0
  • Living environment7.0
  • Crime8.0
  • Barriers to housing and services8.0
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£59,322
Before tax, all sources
England
£55,856
Above the national average
Higher than
65%
Of neighbourhoods in England and Wales
Work

Who is in work

55.2% of adults in the SO40 9EU area are in work, broadly in line with the England average of 55.7%. 28.5% are retired and 5.5% are full-time students.

SO40 9EUEngland
Employee, full-time30.6%34.3%
Employee, part-time15.6%11.9%
Self-employed9%9.5%
Unemployed2.1%2.9%
Full-time student5.5%7.9%
Retired28.5%21.5%
Looking after home or family3.3%4.8%
Long-term sick or disabled3.3%4.1%
Other2.1%3.1%
Occupations

Social grade

29.2% of adults in the SO40 9EU area work in managerial or professional jobs, below the England average of 33.2%.

SO40 9EUEngland
Higher managerial & professional9.7%13.2%
Lower managerial & professional19.6%19.9%
Intermediate13%11.4%
Small employers & self-employed11.1%10.6%
Lower supervisory & technical5.6%5.3%
Semi-routine14.5%11.3%
Routine14.5%12%
Never worked & long-term unemployed6.6%8.5%
Full-time students5.4%7.7%
Education

Highest qualification

21.2% of adults in the SO40 9EU area hold a degree or equivalent, well below the England average of 33.9%. 19.3% have no qualifications.

SO40 9EUEngland
Degree level or above21.2%33.9%
A level or equivalent18.5%16.9%
GCSE grade 4/C or above16.5%13.3%
Below GCSE grade 4/C14.9%9.7%
Apprenticeship7.8%5.3%
Other qualifications1.9%2.8%
No qualifications19.3%18.1%
About these figures

Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around SO40 9EU (Totton Rushington) (about 1,627 residents).

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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