Affluence in SO40 9DD
How SO40 9DD ranks on deprivation and income, and the work and qualifications behind it.
- Neighbourhood
- Totton Rushington
- Council
- New Forest
- Region
- South East
- Neighbourhood population
- 1,453 (2024)
SO40 9DDSouthampton
How well off SO40 9DD is
On the English Indices of Deprivation 2025, the SO40 9DD area scores 9.0 out of 10, placing it among the most affluent fifth of England. Scores are ranked within England only, so they can’t be compared across UK nations.
- Crime6.0
- Living environment6.0
- Income8.0
- Education and skills8.0
- Health and disability8.0
- Employment9.0
- Barriers to housing and services9.0
- Children in low-income families9.0
- Older people in low-income households10.0
Household income
Average yearly household income before tax (2022/23), estimated for local neighbourhoods.
Who is in work
58.5% of adults in the SO40 9DD area are in work, broadly in line with the England average of 55.7%. 27.6% are retired and 5.3% are full-time students.
Social grade
37.5% of adults in the SO40 9DD area work in managerial or professional jobs, above the England average of 33.2%.
Highest qualification
31.7% of adults in the SO40 9DD area hold a degree or equivalent, broadly in line with the England average of 33.9%. 14.6% have no qualifications.
Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around SO40 9DD (Totton Rushington) (about 1,453 residents).
Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.