Affluence in SO40 7DJ
How SO40 7DJ ranks on deprivation and income, and the work and qualifications behind it.
- Neighbourhood
- Ashurst & Cadnam
- Council
- New Forest
- Region
- South East
- Neighbourhood population
- 1,504 (2024)
SO40 7DJSouthampton
How well off SO40 7DJ is
On the English Indices of Deprivation 2025, the SO40 7DJ area scores 7.0 out of 10, placing it more affluent than most of England. Its lowest-scoring category is barriers to housing and services (2.0 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.
- Barriers to housing and services2.0
- Crime4.0
- Health and disability5.0
- Living environment6.0
- Education and skills7.0
- Employment8.0
- Income9.0
- Children in low-income families9.0
- Older people in low-income households9.0
Household income
Average yearly household income before tax (2022/23), estimated for local neighbourhoods.
Who is in work
47.4% of adults in the SO40 7DJ area are in work, below the England average of 55.7%. 35.6% are retired and 6.5% are full-time students.
Social grade
39.3% of adults in the SO40 7DJ area work in managerial or professional jobs, above the England average of 33.2%.
Highest qualification
31% of adults in the SO40 7DJ area hold a degree or equivalent, broadly in line with the England average of 33.9%. 18.4% have no qualifications.
Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around SO40 7DJ (Ashurst & Cadnam) (about 1,504 residents).
Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.