Affluence in SO40 7BQ
How SO40 7BQ ranks on deprivation and income, and the work and qualifications behind it.
- Neighbourhood
- Ashurst & Cadnam
- Council
- New Forest
- Region
- South East
- Neighbourhood population
- 1,407 (2024)
SO40 7BQSouthampton
How well off SO40 7BQ is
On the English Indices of Deprivation 2025, the SO40 7BQ area scores 10.0 out of 10, placing it among the most affluent fifth of England. Its lowest-scoring category is barriers to housing and services (3.0 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.
- Barriers to housing and services3.0
- Crime8.0
- Employment9.0
- Education and skills9.0
- Living environment9.0
- Income10.0
- Health and disability10.0
- Children in low-income families10.0
- Older people in low-income households10.0
Household income
Average yearly household income before tax (2022/23), estimated for local neighbourhoods.
Who is in work
52% of adults in the SO40 7BQ area are in work, broadly in line with the England average of 55.7%. 34.9% are retired and 4.8% are full-time students.
Social grade
43.9% of adults in the SO40 7BQ area work in managerial or professional jobs, above the England average of 33.2%.
Highest qualification
37.6% of adults in the SO40 7BQ area hold a degree or equivalent, broadly in line with the England average of 33.9%. 13.3% have no qualifications.
Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around SO40 7BQ (Ashurst & Cadnam) (about 1,407 residents).
Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.