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Postcode · Southampton

Affluence in SO40 3HD

How SO40 3HD ranks on deprivation and income, and the work and qualifications behind it.

Neighbourhood
Totton Calmore
Council
New Forest
Region
South East
Neighbourhood population
1,502 (2024)
Deprivation

How well off SO40 3HD is

On the English Indices of Deprivation 2025, the SO40 3HD area scores 9.0 out of 10, placing it among the most affluent fifth of England. Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
9.0/ 10
Most deprivedLeast deprived
By category, lowest first
  • Education and skills6.0
  • Crime7.0
  • Health and disability8.0
  • Income9.0
  • Employment9.0
  • Barriers to housing and services9.0
  • Living environment9.0
  • Older people in low-income households9.0
  • Children in low-income families10.0
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£49,811
Before tax, all sources
England
£55,856
Below the national average
Higher than
41%
Of neighbourhoods in England and Wales
Work

Who is in work

52.7% of adults in the SO40 3HD area are in work, broadly in line with the England average of 55.7%. 37.1% are retired and 2.9% are full-time students.

SO40 3HDEngland
Employee, full-time30.4%34.3%
Employee, part-time13.2%11.9%
Self-employed9.1%9.5%
Unemployed1.1%2.9%
Full-time student2.9%7.9%
Retired37.1%21.5%
Looking after home or family3.1%4.8%
Long-term sick or disabled2%4.1%
Other1.3%3.1%
Occupations

Social grade

31.1% of adults in the SO40 3HD area work in managerial or professional jobs, broadly in line with the England average of 33.2%.

SO40 3HDEngland
Higher managerial & professional9.1%13.2%
Lower managerial & professional22%19.9%
Intermediate14.1%11.4%
Small employers & self-employed10.9%10.6%
Lower supervisory & technical8.6%5.3%
Semi-routine12%11.3%
Routine12.6%12%
Never worked & long-term unemployed7.8%8.5%
Full-time students2.9%7.7%
Education

Highest qualification

22.3% of adults in the SO40 3HD area hold a degree or equivalent, well below the England average of 33.9%. 19% have no qualifications.

SO40 3HDEngland
Degree level or above22.3%33.9%
A level or equivalent17.9%16.9%
GCSE grade 4/C or above13.2%13.3%
Below GCSE grade 4/C12.5%9.7%
Apprenticeship11.6%5.3%
Other qualifications3.5%2.8%
No qualifications19%18.1%
About these figures

Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around SO40 3HD (Totton Calmore) (about 1,502 residents).

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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