Affluence in SO30
How SO30 ranks on deprivation and income, and the work and qualifications behind it.
- Council
- Eastleigh
- Region
- South East
- Population
- 48,513 (2024)
How well off SO30 is
On the English Indices of Deprivation 2025, SO30 scores 8.5 out of 10, placing it among the most affluent fifth of England. Scores are ranked within England only, so they can’t be compared across UK nations.
- Barriers to housing and services6.1
- Crime6.9
- Health and disability7.7
- Education and skills7.7
- Children in low-income families7.8
- Income7.8
- Older people in low-income households7.8
- Employment8.1
- Living environment8.2
Household income
Average yearly household income before tax (2022/23), estimated for local neighbourhoods.
Who is in work
62.2% of adults in SO30 are in work, broadly in line with the England average of 55.7%. 24.1% are retired and 5.1% are full-time students.
Social grade
40.4% of adults in SO30 work in managerial or professional jobs, above the England average of 33.2%.
Highest qualification
32.5% of adults in SO30 hold a degree or equivalent, broadly in line with the England average of 33.9%. 13.3% have no qualifications.
Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.