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Postcode · Southampton

Affluence in SO30 9GS

How SO30 9GS ranks on deprivation and income, and the work and qualifications behind it.

Neighbourhood
Hedge End Wildern & Botley South
Council
Eastleigh
Region
South East
Neighbourhood population
1,506 (2024)
Deprivation

How well off SO30 9GS is

On the English Indices of Deprivation 2025, the SO30 9GS area scores 7.0 out of 10, placing it more affluent than most of England. Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
7.0/ 10
Most deprivedLeast deprived
By category, lowest first
  • Income5.0
  • Employment5.0
  • Education and skills5.0
  • Older people in low-income households5.0
  • Children in low-income families6.0
  • Health and disability7.0
  • Crime7.0
  • Barriers to housing and services7.0
  • Living environment7.0
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£54,490
Before tax, all sources
England
£55,856
Below the national average
Higher than
54%
Of neighbourhoods in England and Wales
Work

Who is in work

61.1% of adults in the SO30 9GS area are in work, broadly in line with the England average of 55.7%. 23.2% are retired and 5.6% are full-time students.

SO30 9GSEngland
Employee, full-time37.6%34.3%
Employee, part-time14.5%11.9%
Self-employed9%9.5%
Unemployed1.5%2.9%
Full-time student5.6%7.9%
Retired23.2%21.5%
Looking after home or family3.3%4.8%
Long-term sick or disabled3.4%4.1%
Other2.1%3.1%
Occupations

Social grade

33.8% of adults in the SO30 9GS area work in managerial or professional jobs, broadly in line with the England average of 33.2%.

SO30 9GSEngland
Higher managerial & professional11.3%13.2%
Lower managerial & professional22.5%19.9%
Intermediate12.8%11.4%
Small employers & self-employed9.7%10.6%
Lower supervisory & technical5.8%5.3%
Semi-routine14.8%11.3%
Routine12.8%12%
Never worked & long-term unemployed5%8.5%
Full-time students5.3%7.7%
Education

Highest qualification

27.4% of adults in the SO30 9GS area hold a degree or equivalent, below the England average of 33.9%. 18.4% have no qualifications.

SO30 9GSEngland
Degree level or above27.4%33.9%
A level or equivalent19.7%16.9%
GCSE grade 4/C or above15.1%13.3%
Below GCSE grade 4/C10.9%9.7%
Apprenticeship5.7%5.3%
Other qualifications2.9%2.8%
No qualifications18.4%18.1%
About these figures

Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around SO30 9GS (Hedge End Wildern & Botley South) (about 1,506 residents).

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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