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Postcode · Southampton

Affluence in SO30 2HZ

How SO30 2HZ ranks on deprivation and income, and the work and qualifications behind it.

Neighbourhood
Whiteley, Knowle & Wickham
Council
Winchester
Region
South East
Neighbourhood population
4,399 (2024)
Deprivation

How well off SO30 2HZ is

On the English Indices of Deprivation 2025, the SO30 2HZ area scores 8.0 out of 10, placing it more affluent than most of England. Its lowest-scoring category is barriers to housing and services (2.0 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
8.0/ 10
Most deprivedLeast deprived
By category, lowest first
  • Barriers to housing and services2.0
  • Children in low-income families5.0
  • Income6.0
  • Health and disability7.0
  • Crime7.0
  • Employment8.0
  • Education and skills8.0
  • Living environment8.0
  • Older people in low-income households8.0
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£70,379
Before tax, all sources
England
£55,856
Above the national average
Higher than
85%
Of neighbourhoods in England and Wales
Work

Who is in work

56.9% of adults in the SO30 2HZ area are in work, broadly in line with the England average of 55.7%. 28% are retired and 4.9% are full-time students.

SO30 2HZEngland
Employee, full-time33.2%34.3%
Employee, part-time11.1%11.9%
Self-employed12.6%9.5%
Unemployed1.6%2.9%
Full-time student4.9%7.9%
Retired28%21.5%
Looking after home or family4.6%4.8%
Long-term sick or disabled2.4%4.1%
Other1.5%3.1%
Occupations

Social grade

46.3% of adults in the SO30 2HZ area work in managerial or professional jobs, above the England average of 33.2%.

SO30 2HZEngland
Higher managerial & professional21.1%13.2%
Lower managerial & professional25.2%19.9%
Intermediate11.9%11.4%
Small employers & self-employed14%10.6%
Lower supervisory & technical4.8%5.3%
Semi-routine7.5%11.3%
Routine7.3%12%
Never worked & long-term unemployed3.7%8.5%
Full-time students4.6%7.7%
Education

Highest qualification

39.7% of adults in the SO30 2HZ area hold a degree or equivalent, above the England average of 33.9%. 12.7% have no qualifications.

SO30 2HZEngland
Degree level or above39.7%33.9%
A level or equivalent18%16.9%
GCSE grade 4/C or above13.2%13.3%
Below GCSE grade 4/C7.8%9.7%
Apprenticeship6.3%5.3%
Other qualifications2.3%2.8%
No qualifications12.7%18.1%
About these figures

Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around SO30 2HZ (Whiteley, Knowle & Wickham) (about 4,399 residents).

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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