Affluence in SO30 2GD
How SO30 2GD ranks on deprivation and income, and the work and qualifications behind it.
- Neighbourhood
- Hedge End Wildern & Botley South
- Council
- Eastleigh
- Region
- South East
- Neighbourhood population
- 1,717 (2024)
SO30 2GDSouthampton
How well off SO30 2GD is
On the English Indices of Deprivation 2025, the SO30 2GD area scores 7.0 out of 10, placing it more affluent than most of England. Its lowest-scoring category is barriers to housing and services (4.0 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.
- Barriers to housing and services4.0
- Older people in low-income households4.0
- Income5.0
- Employment6.0
- Crime6.0
- Children in low-income families6.0
- Health and disability7.0
- Education and skills8.0
- Living environment8.0
Household income
Average yearly household income before tax (2022/23), estimated for local neighbourhoods.
Who is in work
53.5% of adults in the SO30 2GD area are in work, broadly in line with the England average of 55.7%. 31.3% are retired and 4.9% are full-time students.
Social grade
36.5% of adults in the SO30 2GD area work in managerial or professional jobs, broadly in line with the England average of 33.2%.
Highest qualification
30.3% of adults in the SO30 2GD area hold a degree or equivalent, broadly in line with the England average of 33.9%. 17.9% have no qualifications.
Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around SO30 2GD (Hedge End Wildern & Botley South) (about 1,717 residents).
Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.