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Postcode · Hook

Affluence in RG27 9GB

How RG27 9GB ranks on deprivation and income, and the work and qualifications behind it.

Neighbourhood
Hook & Rotherwick
Council
Hart
Region
South East
Neighbourhood population
3,127 (2024)
Deprivation

How well off RG27 9GB is

On the English Indices of Deprivation 2025, the RG27 9GB area scores 9.0 out of 10, placing it among the most affluent fifth of England. Its lowest-scoring category is barriers to housing and services (4.0 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
9.0/ 10
Most deprivedLeast deprived
By category, lowest first
  • Barriers to housing and services4.0
  • Children in low-income families6.0
  • Income7.0
  • Employment8.0
  • Education and skills8.0
  • Crime8.0
  • Older people in low-income households9.0
  • Health and disability10.0
  • Living environment10.0
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£84,934
Before tax, all sources
England
£55,856
Above the national average
Higher than
96%
Of neighbourhoods in England and Wales
Work

Who is in work

68.2% of adults in the RG27 9GB area are in work, above the England average of 55.7%. 16% are retired and 5.9% are full-time students.

RG27 9GBEngland
Employee, full-time43.8%34.3%
Employee, part-time12.3%11.9%
Self-employed12.1%9.5%
Unemployed1.8%2.9%
Full-time student5.9%7.9%
Retired16%21.5%
Looking after home or family4.1%4.8%
Long-term sick or disabled2.2%4.1%
Other1.9%3.1%
Occupations

Social grade

51% of adults in the RG27 9GB area work in managerial or professional jobs, well above the England average of 33.2%.

RG27 9GBEngland
Higher managerial & professional23.4%13.2%
Lower managerial & professional27.6%19.9%
Intermediate10.6%11.4%
Small employers & self-employed12.6%10.6%
Lower supervisory & technical4.3%5.3%
Semi-routine7.3%11.3%
Routine5.3%12%
Never worked & long-term unemployed3.6%8.5%
Full-time students5.3%7.7%
Education

Highest qualification

45.3% of adults in the RG27 9GB area hold a degree or equivalent, above the England average of 33.9%. 8.8% have no qualifications.

RG27 9GBEngland
Degree level or above45.3%33.9%
A level or equivalent20.2%16.9%
GCSE grade 4/C or above13.3%13.3%
Below GCSE grade 4/C6.9%9.7%
Apprenticeship3.7%5.3%
Other qualifications1.9%2.8%
No qualifications8.8%18.1%
About these figures

Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around RG27 9GB (Hook & Rotherwick) (about 3,127 residents).

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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