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Postcode · Basingstoke

Affluence in RG24 9AW

How RG24 9AW ranks on deprivation and income, and the work and qualifications behind it.

Neighbourhood
Popley
Council
Basingstoke and Deane
Region
South East
Neighbourhood population
3,251 (2024)
Deprivation

How well off RG24 9AW is

On the English Indices of Deprivation 2025, the RG24 9AW area scores 6.0 out of 10, placing it close to the middle of the range for England. Its lowest-scoring category is older people in low-income households (2.0 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
6.0/ 10
Most deprivedLeast deprived
By category, lowest first
  • Older people in low-income households2.0
  • Crime3.0
  • Barriers to housing and services4.0
  • Income5.0
  • Health and disability5.0
  • Children in low-income families5.0
  • Employment6.0
  • Education and skills6.0
  • Living environment10.0
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£60,485
Before tax, all sources
England
£55,856
Above the national average
Higher than
68%
Of neighbourhoods in England and Wales
Work

Who is in work

69.6% of adults in the RG24 9AW area are in work, above the England average of 55.7%. 10.4% are retired and 5.1% are full-time students.

RG24 9AWEngland
Employee, full-time51.7%34.3%
Employee, part-time10%11.9%
Self-employed8%9.5%
Unemployed2.9%2.9%
Full-time student5.1%7.9%
Retired10.4%21.5%
Looking after home or family5%4.8%
Long-term sick or disabled3.3%4.1%
Other3.5%3.1%
Occupations

Social grade

36.7% of adults in the RG24 9AW area work in managerial or professional jobs, broadly in line with the England average of 33.2%.

RG24 9AWEngland
Higher managerial & professional13.9%13.2%
Lower managerial & professional22.8%19.9%
Intermediate11.4%11.4%
Small employers & self-employed7.5%10.6%
Lower supervisory & technical6%5.3%
Semi-routine13.2%11.3%
Routine14%12%
Never worked & long-term unemployed6.4%8.5%
Full-time students4.9%7.7%
Education

Highest qualification

35.5% of adults in the RG24 9AW area hold a degree or equivalent, broadly in line with the England average of 33.9%. 14.3% have no qualifications.

RG24 9AWEngland
Degree level or above35.5%33.9%
A level or equivalent18.5%16.9%
GCSE grade 4/C or above14.3%13.3%
Below GCSE grade 4/C9.9%9.7%
Apprenticeship4.5%5.3%
Other qualifications3%2.8%
No qualifications14.3%18.1%
About these figures

Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around RG24 9AW (Popley) (about 3,251 residents).

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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