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Postcode district · Freshwater

Affluence in PO40

How PO40 ranks on deprivation and income, and the work and qualifications behind it.

Council
Isle of Wight
Region
South East
Population
8,742 (2024)
Deprivation

How well off PO40 is

On the English Indices of Deprivation 2025, PO40 scores 4.0 out of 10, placing it more deprived than most of England. Its lowest-scoring category is barriers to housing and services (1.0 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
4.0/ 10
Most deprivedLeast deprived
Its 5 neighbourhoods, from 1 to 10
12345678910
Most deprivedLeast deprived
By category, lowest first
  • Barriers to housing and services1.0
  • Employment4.0
  • Education and skills4.0
  • Health and disability4.2
  • Children in low-income families5.0
  • Income5.4
  • Crime5.8
  • Older people in low-income households6.0
  • Living environment6.4
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£40,613
Before tax, all sources
England
£55,856
Below the national average
Higher than
13%
Of neighbourhoods in England and Wales
Work

Who is in work

38.9% of adults in PO40 are in work, well below the England average of 55.7%. 44.4% are retired and 3.1% are full-time students.

PO40England
Employee, full-time17.2%34.3%
Employee, part-time11.9%11.9%
Self-employed9.9%9.5%
Unemployed2.1%2.9%
Full-time student3.1%7.9%
Retired44.4%21.5%
Looking after home or family3.7%4.8%
Long-term sick or disabled5.4%4.1%
Other2.3%3.1%
Occupations

Social grade

30.7% of adults in PO40 work in managerial or professional jobs, broadly in line with the England average of 33.2%.

PO40England
Higher managerial & professional9.9%13.2%
Lower managerial & professional20.9%19.9%
Intermediate10.8%11.4%
Small employers & self-employed16%10.6%
Lower supervisory & technical6.3%5.3%
Semi-routine14.7%11.3%
Routine10.6%12%
Never worked & long-term unemployed7.8%8.5%
Full-time students2.9%7.7%
Education

Highest qualification

27.7% of adults in PO40 hold a degree or equivalent, below the England average of 33.9%. 20% have no qualifications.

PO40England
Degree level or above27.7%33.9%
A level or equivalent16.3%16.9%
GCSE grade 4/C or above13.5%13.3%
Below GCSE grade 4/C11.1%9.7%
Apprenticeship7.7%5.3%
Other qualifications3.8%2.8%
No qualifications20%18.1%

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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