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Postcode sector · Freshwater

Affluence in PO40 9

How PO40 9 ranks on deprivation and income, and the work and qualifications behind it.

Council
Isle of Wight
Region
South East
Population
8,742 (2024)
Deprivation

How well off PO40 9 is

On the English Indices of Deprivation 2025, PO40 9 scores 4.0 out of 10, placing it more deprived than most of England. Its lowest-scoring category is barriers to housing and services (1.0 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
4.0/ 10
Most deprivedLeast deprived
Its 5 neighbourhoods, from 1 to 10
12345678910
Most deprivedLeast deprived
By category, lowest first
  • Barriers to housing and services1.0
  • Employment4.0
  • Education and skills4.0
  • Health and disability4.2
  • Children in low-income families5.0
  • Income5.4
  • Crime5.8
  • Older people in low-income households6.0
  • Living environment6.4
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£40,613
Before tax, all sources
England
£55,856
Below the national average
Higher than
13%
Of neighbourhoods in England and Wales
Work

Who is in work

38.9% of adults in PO40 9 are in work, well below the England average of 55.7%. 44.4% are retired and 3.1% are full-time students.

PO40 9England
Employee, full-time17.2%34.3%
Employee, part-time11.9%11.9%
Self-employed9.9%9.5%
Unemployed2.1%2.9%
Full-time student3.1%7.9%
Retired44.4%21.5%
Looking after home or family3.7%4.8%
Long-term sick or disabled5.4%4.1%
Other2.3%3.1%
Occupations

Social grade

30.7% of adults in PO40 9 work in managerial or professional jobs, broadly in line with the England average of 33.2%.

PO40 9England
Higher managerial & professional9.9%13.2%
Lower managerial & professional20.9%19.9%
Intermediate10.8%11.4%
Small employers & self-employed16%10.6%
Lower supervisory & technical6.3%5.3%
Semi-routine14.7%11.3%
Routine10.6%12%
Never worked & long-term unemployed7.8%8.5%
Full-time students2.9%7.7%
Education

Highest qualification

27.7% of adults in PO40 9 hold a degree or equivalent, below the England average of 33.9%. 20% have no qualifications.

PO40 9England
Degree level or above27.7%33.9%
A level or equivalent16.3%16.9%
GCSE grade 4/C or above13.5%13.3%
Below GCSE grade 4/C11.1%9.7%
Apprenticeship7.7%5.3%
Other qualifications3.8%2.8%
No qualifications20%18.1%

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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