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Postcode sector · Freshwater

Affluence in PO40 0

How PO40 0 ranks on deprivation and income, and the work and qualifications behind it.

Council
Isle of Wight
Region
South East
Population
1,827 (2024)
Deprivation

How well off PO40 0 is

On the English Indices of Deprivation 2025, PO40 0 scores 3.0 out of 10, placing it more deprived than most of England. Its lowest-scoring category is barriers to housing and services (1.0 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
3.0/ 10
Most deprivedLeast deprived
By category, lowest first
  • Barriers to housing and services1.0
  • Employment3.0
  • Education and skills3.0
  • Health and disability3.0
  • Income4.0
  • Crime4.0
  • Children in low-income families4.0
  • Older people in low-income households5.0
  • Living environment6.0
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£40,613
Before tax, all sources
England
£55,856
Below the national average
Higher than
13%
Of neighbourhoods in England and Wales
Work

Who is in work

42.6% of adults in PO40 0 are in work, below the England average of 55.7%. 38.1% are retired and 4% are full-time students.

PO40 0England
Employee, full-time19.1%34.3%
Employee, part-time13.4%11.9%
Self-employed10.1%9.5%
Unemployed2.3%2.9%
Full-time student4%7.9%
Retired38.1%21.5%
Looking after home or family4.3%4.8%
Long-term sick or disabled5.4%4.1%
Other3.4%3.1%
Occupations

Social grade

27.4% of adults in PO40 0 work in managerial or professional jobs, below the England average of 33.2%.

PO40 0England
Higher managerial & professional8.9%13.2%
Lower managerial & professional18.5%19.9%
Intermediate10.1%11.4%
Small employers & self-employed15.4%10.6%
Lower supervisory & technical6.5%5.3%
Semi-routine17.8%11.3%
Routine12.5%12%
Never worked & long-term unemployed6.8%8.5%
Full-time students3.7%7.7%
Education

Highest qualification

25.1% of adults in PO40 0 hold a degree or equivalent, below the England average of 33.9%. 20% have no qualifications.

PO40 0England
Degree level or above25.1%33.9%
A level or equivalent16.3%16.9%
GCSE grade 4/C or above17%13.3%
Below GCSE grade 4/C11.2%9.7%
Apprenticeship7%5.3%
Other qualifications3.3%2.8%
No qualifications20%18.1%

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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