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Postcode district · Totland Bay

Affluence in PO39

How PO39 ranks on deprivation and income, and the work and qualifications behind it.

Council
Isle of Wight
Region
South East
Population
3,032 (2024)
Deprivation

How well off PO39 is

On the English Indices of Deprivation 2025, PO39 scores 4.5 out of 10, placing it close to the middle of the range for England. Its lowest-scoring category is barriers to housing and services (1.0 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
4.5/ 10
Most deprivedLeast deprived
Its 2 neighbourhoods, from 1 to 10
12345678910
Most deprivedLeast deprived
By category, lowest first
  • Barriers to housing and services1.0
  • Education and skills4.5
  • Health and disability4.5
  • Employment5.0
  • Living environment5.5
  • Children in low-income families5.5
  • Income6.0
  • Crime6.5
  • Older people in low-income households6.5
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£40,613
Before tax, all sources
England
£55,856
Below the national average
Higher than
13%
Of neighbourhoods in England and Wales
Work

Who is in work

38.7% of adults in PO39 are in work, well below the England average of 55.7%. 44.8% are retired and 2.9% are full-time students.

PO39England
Employee, full-time16.5%34.3%
Employee, part-time11.8%11.9%
Self-employed10.3%9.5%
Unemployed1.9%2.9%
Full-time student2.9%7.9%
Retired44.8%21.5%
Looking after home or family3.6%4.8%
Long-term sick or disabled6.1%4.1%
Other2.1%3.1%
Occupations

Social grade

32.2% of adults in PO39 work in managerial or professional jobs, broadly in line with the England average of 33.2%.

PO39England
Higher managerial & professional10.1%13.2%
Lower managerial & professional22.1%19.9%
Intermediate10.3%11.4%
Small employers & self-employed16.8%10.6%
Lower supervisory & technical6.5%5.3%
Semi-routine13.6%11.3%
Routine10.3%12%
Never worked & long-term unemployed7.5%8.5%
Full-time students2.8%7.7%
Education

Highest qualification

29% of adults in PO39 hold a degree or equivalent, below the England average of 33.9%. 19.4% have no qualifications.

PO39England
Degree level or above29%33.9%
A level or equivalent17.8%16.9%
GCSE grade 4/C or above11.7%13.3%
Below GCSE grade 4/C10.8%9.7%
Apprenticeship7.3%5.3%
Other qualifications4%2.8%
No qualifications19.4%18.1%

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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