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Postcode district · East Cowes

Affluence in PO32

How PO32 ranks on deprivation and income, and the work and qualifications behind it.

Council
Isle of Wight
Region
South East
Population
10,797 (2024)
Deprivation

How well off PO32 is

On the English Indices of Deprivation 2025, PO32 scores 4.7 out of 10, placing it close to the middle of the range for England. Its lowest-scoring category is health and disability (3.3 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
4.7/ 10
Most deprivedLeast deprived
Its 6 neighbourhoods, from 1 to 10
12345678910
Most deprivedLeast deprived
By category, lowest first
  • Health and disability3.3
  • Barriers to housing and services3.7
  • Education and skills4.0
  • Employment4.2
  • Income4.7
  • Children in low-income families4.7
  • Older people in low-income households5.5
  • Crime5.8
  • Living environment7.2
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£45,488
Before tax, all sources
England
£55,856
Below the national average
Higher than
28%
Of neighbourhoods in England and Wales
Work

Who is in work

49.3% of adults in PO32 are in work, below the England average of 55.7%. 31.2% are retired and 4.4% are full-time students.

PO32England
Employee, full-time27.4%34.3%
Employee, part-time12.9%11.9%
Self-employed9%9.5%
Unemployed2.5%2.9%
Full-time student4.4%7.9%
Retired31.2%21.5%
Looking after home or family4.3%4.8%
Long-term sick or disabled5.5%4.1%
Other2.7%3.1%
Occupations

Social grade

27.2% of adults in PO32 work in managerial or professional jobs, below the England average of 33.2%.

PO32England
Higher managerial & professional8.2%13.2%
Lower managerial & professional19.1%19.9%
Intermediate13.2%11.4%
Small employers & self-employed12.1%10.6%
Lower supervisory & technical7.1%5.3%
Semi-routine16.3%11.3%
Routine11.9%12%
Never worked & long-term unemployed7.9%8.5%
Full-time students4.3%7.7%
Education

Highest qualification

25.1% of adults in PO32 hold a degree or equivalent, below the England average of 33.9%. 18.5% have no qualifications.

PO32England
Degree level or above25.1%33.9%
A level or equivalent19.1%16.9%
GCSE grade 4/C or above14.6%13.3%
Below GCSE grade 4/C12%9.7%
Apprenticeship7.9%5.3%
Other qualifications2.8%2.8%
No qualifications18.5%18.1%

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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