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Postcode district · Cowes

Affluence in PO31

How PO31 ranks on deprivation and income, and the work and qualifications behind it.

Council
Isle of Wight
Region
South East
Population
18,314 (2024)
Deprivation

How well off PO31 is

On the English Indices of Deprivation 2025, PO31 scores 6.0 out of 10, placing it close to the middle of the range for England. Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
6.0/ 10
Most deprivedLeast deprived
Its 11 neighbourhoods, from 1 to 10
12345678910
Most deprivedLeast deprived
By category, lowest first
  • Health and disability4.6
  • Barriers to housing and services5.3
  • Children in low-income families5.5
  • Education and skills5.6
  • Employment5.7
  • Living environment5.7
  • Income6.1
  • Older people in low-income households6.8
  • Crime7.5
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£52,019
Before tax, all sources
England
£55,856
Below the national average
Higher than
48%
Of neighbourhoods in England and Wales
Work

Who is in work

51.9% of adults in PO31 are in work, broadly in line with the England average of 55.7%. 28.2% are retired and 4.4% are full-time students.

PO31England
Employee, full-time28.2%34.3%
Employee, part-time12.5%11.9%
Self-employed11.1%9.5%
Unemployed2.3%2.9%
Full-time student4.4%7.9%
Retired28.2%21.5%
Looking after home or family3.4%4.8%
Long-term sick or disabled3.5%4.1%
Other6.2%3.1%
Occupations

Social grade

34.9% of adults in PO31 work in managerial or professional jobs, broadly in line with the England average of 33.2%.

PO31England
Higher managerial & professional12.6%13.2%
Lower managerial & professional22.4%19.9%
Intermediate11.4%11.4%
Small employers & self-employed14.4%10.6%
Lower supervisory & technical5.8%5.3%
Semi-routine13.1%11.3%
Routine10.8%12%
Never worked & long-term unemployed5.4%8.5%
Full-time students4.2%7.7%
Education

Highest qualification

34% of adults in PO31 hold a degree or equivalent, broadly in line with the England average of 33.9%. 14.2% have no qualifications.

PO31England
Degree level or above34%33.9%
A level or equivalent17.8%16.9%
GCSE grade 4/C or above14.4%13.3%
Below GCSE grade 4/C9.7%9.7%
Apprenticeship7.5%5.3%
Other qualifications2.6%2.8%
No qualifications14.2%18.1%

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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