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Postcode · Cowes

Affluence in PO31 8HP

How PO31 8HP ranks on deprivation and income, and the work and qualifications behind it.

Neighbourhood
Cowes West, Gurnard & Northwood
Council
Isle of Wight
Region
South East
Neighbourhood population
1,038 (2024)
Deprivation

How well off PO31 8HP is

On the English Indices of Deprivation 2025, the PO31 8HP area scores 9.0 out of 10, placing it among the most affluent fifth of England. Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
9.0/ 10
Most deprivedLeast deprived
By category, lowest first
  • Health and disability5.0
  • Barriers to housing and services7.0
  • Employment8.0
  • Education and skills8.0
  • Living environment8.0
  • Children in low-income families8.0
  • Income9.0
  • Crime9.0
  • Older people in low-income households10.0
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£55,029
Before tax, all sources
England
£55,856
Below the national average
Higher than
55%
Of neighbourhoods in England and Wales
Work

Who is in work

45.3% of adults in the PO31 8HP area are in work, below the England average of 55.7%. 42.7% are retired and 4.4% are full-time students.

PO31 8HPEngland
Employee, full-time25.6%34.3%
Employee, part-time10.2%11.9%
Self-employed9.5%9.5%
Unemployed1.4%2.9%
Full-time student4.4%7.9%
Retired42.7%21.5%
Looking after home or family3.5%4.8%
Long-term sick or disabled1.3%4.1%
Other1.4%3.1%
Occupations

Social grade

39.1% of adults in the PO31 8HP area work in managerial or professional jobs, above the England average of 33.2%.

PO31 8HPEngland
Higher managerial & professional17%13.2%
Lower managerial & professional22.2%19.9%
Intermediate15.8%11.4%
Small employers & self-employed11.6%10.6%
Lower supervisory & technical4.1%5.3%
Semi-routine12.2%11.3%
Routine9.3%12%
Never worked & long-term unemployed3.7%8.5%
Full-time students4.2%7.7%
Education

Highest qualification

36.4% of adults in the PO31 8HP area hold a degree or equivalent, broadly in line with the England average of 33.9%. 14.2% have no qualifications.

PO31 8HPEngland
Degree level or above36.4%33.9%
A level or equivalent16.4%16.9%
GCSE grade 4/C or above13.3%13.3%
Below GCSE grade 4/C8.1%9.7%
Apprenticeship8.7%5.3%
Other qualifications2.9%2.8%
No qualifications14.2%18.1%
About these figures

Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around PO31 8HP (Cowes West, Gurnard & Northwood) (about 1,038 residents).

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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