Affluence in PO30 4HH
How PO30 4HH ranks on deprivation and income, and the work and qualifications behind it.
- Neighbourhood
- Brighstone & Shalfleet
- Council
- Isle of Wight
- Region
- South East
- Neighbourhood population
- 1,167 (2024)
PO30 4HHNewport
How well off PO30 4HH is
On the English Indices of Deprivation 2025, the PO30 4HH area scores 5.0 out of 10, placing it close to the middle of the range for England. Its lowest-scoring category is barriers to housing and services (1.0 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.
- Barriers to housing and services1.0
- Living environment3.0
- Employment5.0
- Education and skills5.0
- Health and disability5.0
- Children in low-income families5.0
- Income6.0
- Older people in low-income households8.0
- Crime10.0
Household income
Average yearly household income before tax (2022/23), estimated for local neighbourhoods.
Who is in work
35.1% of adults in the PO30 4HH area are in work, well below the England average of 55.7%. 52% are retired and 4.2% are full-time students.
Social grade
39.6% of adults in the PO30 4HH area work in managerial or professional jobs, above the England average of 33.2%.
Highest qualification
32.2% of adults in the PO30 4HH area hold a degree or equivalent, broadly in line with the England average of 33.9%. 15.2% have no qualifications.
Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around PO30 4HH (Brighstone & Shalfleet) (about 1,167 residents).
Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.