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Affluence in PO30 3HT

How PO30 3HT ranks on deprivation and income, and the work and qualifications behind it.

Neighbourhood
Brighstone & Shalfleet
Council
Isle of Wight
Region
South East
Neighbourhood population
1,632 (2024)
Deprivation

How well off PO30 3HT is

On the English Indices of Deprivation 2025, the PO30 3HT area scores 6.0 out of 10, placing it close to the middle of the range for England. Its lowest-scoring category is living environment (2.0 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
6.0/ 10
Most deprivedLeast deprived
By category, lowest first
  • Living environment2.0
  • Barriers to housing and services4.0
  • Health and disability5.0
  • Education and skills6.0
  • Children in low-income families6.0
  • Income7.0
  • Employment7.0
  • Crime7.0
  • Older people in low-income households9.0
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£51,616
Before tax, all sources
England
£55,856
Below the national average
Higher than
47%
Of neighbourhoods in England and Wales
Work

Who is in work

54.1% of adults in the PO30 3HT area are in work, broadly in line with the England average of 55.7%. 29.9% are retired and 6% are full-time students.

PO30 3HTEngland
Employee, full-time28.3%34.3%
Employee, part-time13.4%11.9%
Self-employed12.4%9.5%
Unemployed1.6%2.9%
Full-time student6%7.9%
Retired29.9%21.5%
Looking after home or family3%4.8%
Long-term sick or disabled2.7%4.1%
Other2.6%3.1%
Occupations

Social grade

34.5% of adults in the PO30 3HT area work in managerial or professional jobs, broadly in line with the England average of 33.2%.

PO30 3HTEngland
Higher managerial & professional10.8%13.2%
Lower managerial & professional23.7%19.9%
Intermediate12.2%11.4%
Small employers & self-employed15.6%10.6%
Lower supervisory & technical5.1%5.3%
Semi-routine13%11.3%
Routine8.5%12%
Never worked & long-term unemployed5.3%8.5%
Full-time students5.9%7.7%
Education

Highest qualification

32.9% of adults in the PO30 3HT area hold a degree or equivalent, broadly in line with the England average of 33.9%. 16% have no qualifications.

PO30 3HTEngland
Degree level or above32.9%33.9%
A level or equivalent19.6%16.9%
GCSE grade 4/C or above13.8%13.3%
Below GCSE grade 4/C9.9%9.7%
Apprenticeship7%5.3%
Other qualifications0.9%2.8%
No qualifications16%18.1%
About these figures

Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around PO30 3HT (Brighstone & Shalfleet) (about 1,632 residents).

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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