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Affluence in PO30 2QG

How PO30 2QG ranks on deprivation and income, and the work and qualifications behind it.

Neighbourhood
East Cowes & Osborne
Council
Isle of Wight
Region
South East
Neighbourhood population
1,883 (2024)
Deprivation

How well off PO30 2QG is

On the English Indices of Deprivation 2025, the PO30 2QG area scores 6.0 out of 10, placing it close to the middle of the range for England. Its lowest-scoring category is barriers to housing and services (2.0 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
6.0/ 10
Most deprivedLeast deprived
By category, lowest first
  • Barriers to housing and services2.0
  • Education and skills4.0
  • Children in low-income families5.0
  • Income6.0
  • Employment6.0
  • Health and disability6.0
  • Crime8.0
  • Older people in low-income households8.0
  • Living environment9.0
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£44,858
Before tax, all sources
England
£55,856
Below the national average
Higher than
26%
Of neighbourhoods in England and Wales
Work

Who is in work

47% of adults in the PO30 2QG area are in work, below the England average of 55.7%. 37.7% are retired and 3.2% are full-time students.

PO30 2QGEngland
Employee, full-time26.7%34.3%
Employee, part-time10.8%11.9%
Self-employed9.6%9.5%
Unemployed2.4%2.9%
Full-time student3.2%7.9%
Retired37.7%21.5%
Looking after home or family3.1%4.8%
Long-term sick or disabled4%4.1%
Other2.5%3.1%
Occupations

Social grade

28.4% of adults in the PO30 2QG area work in managerial or professional jobs, below the England average of 33.2%.

PO30 2QGEngland
Higher managerial & professional9.8%13.2%
Lower managerial & professional18.6%19.9%
Intermediate13.6%11.4%
Small employers & self-employed13.8%10.6%
Lower supervisory & technical5.9%5.3%
Semi-routine16.2%11.3%
Routine10.7%12%
Never worked & long-term unemployed8.3%8.5%
Full-time students3.1%7.7%
Education

Highest qualification

25.8% of adults in the PO30 2QG area hold a degree or equivalent, below the England average of 33.9%. 18.2% have no qualifications.

PO30 2QGEngland
Degree level or above25.8%33.9%
A level or equivalent18.8%16.9%
GCSE grade 4/C or above13.6%13.3%
Below GCSE grade 4/C11.4%9.7%
Apprenticeship8.5%5.3%
Other qualifications3.7%2.8%
No qualifications18.2%18.1%
About these figures

Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around PO30 2QG (East Cowes & Osborne) (about 1,883 residents).

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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