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Postcode · Rochdale

Affluence in OL16 2DS

How OL16 2DS ranks on deprivation and income, and the work and qualifications behind it.

Neighbourhood
Wardleworth & Newbold Brow
Council
Rochdale
Region
North West
Neighbourhood population
1,845 (2024)
Deprivation

How well off OL16 2DS is

On the English Indices of Deprivation 2025, the OL16 2DS area averages decile 1.0 of 10 — among the most deprived fifth of England. Its weakest domain is income (decile 1.0). The index ranks places within England only, so it can't be compared across the UK's nations.

Average decile
1.0/ 10
Most deprivedLeast deprived
By domain, most deprived first
  • Income1.0
  • Education and skills1.0
  • Living environment1.0
  • Older people in low-income households1.0
  • Employment2.0
  • Health and disability2.0
  • Barriers to housing and services2.0
  • Children in low-income families2.0
  • Crime3.0
Income

Household income

ONS's estimate of mean household income before tax, 2022/23. Published for neighbourhoods of around 7,000 people; areas spanning several are weighted by households.

Average a year
£36,710
Before tax, all sources
England
£55,856
Below the national average
Percentile
4
Higher than this share of neighbourhoods in England and Wales
Work

Who is in work

Across England, 55.7% of adults are in work; the OL16 2DS area is below that, at 43.1%. 7.2% are retired and 13.7% are full-time students.

OL16 2DSEngland
Employee, full-time22.1%34.3%
Employee, part-time12.7%11.9%
Self-employed8.3%9.5%
Unemployed4.4%2.9%
Full-time student13.7%7.9%
Retired7.2%21.5%
Looking after home or family16.7%4.8%
Long-term sick or disabled6.8%4.1%
Other8.1%3.1%
Occupations

Social grade

Across England, 33.2% of adults work in managerial or professional jobs; the OL16 2DS area is less than half that, at 11.7%.

OL16 2DSEngland
Higher managerial & professional3%13.2%
Lower managerial & professional8.7%19.9%
Intermediate7.6%11.4%
Small employers & self-employed10.1%10.6%
Lower supervisory & technical3.6%5.3%
Semi-routine10%11.3%
Routine17.7%12%
Never worked & long-term unemployed26.2%8.5%
Full-time students13.1%7.7%
Education

Highest qualification

Across England, 33.9% of adults hold a degree or equivalent; the OL16 2DS area is well below that, at 22.8%. 34.7% have no qualifications.

OL16 2DSEngland
Degree level or above22.8%33.9%
A level or equivalent12.8%16.9%
GCSE grade 4/C or above11.4%13.3%
Below GCSE grade 4/C12.4%9.7%
Apprenticeship1.7%5.3%
Other qualifications4.1%2.8%
No qualifications34.7%18.1%
About these figures

Census figures aren't published for single postcodes, so everything on this tab describes the neighbourhood OL16 2DS sits in (Wardleworth & Newbold Brow): about 1,845 residents.

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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