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Affluence in NW8 9JR

How NW8 9JR ranks on deprivation and income, and the work and qualifications behind it.

Neighbourhood
St John's Wood South
Council
Westminster
Region
London
Neighbourhood population
1,805 (2024)
Deprivation

How well off NW8 9JR is

On the English Indices of Deprivation 2025, the NW8 9JR area scores 8.0 out of 10, placing it more affluent than most of England. Its lowest-scoring category is living environment (1.0 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
8.0/ 10
Most deprivedLeast deprived
By category, lowest first
  • Living environment1.0
  • Barriers to housing and services5.0
  • Older people in low-income households5.0
  • Income8.0
  • Crime8.0
  • Employment9.0
  • Education and skills9.0
  • Health and disability10.0
  • Children in low-income families10.0
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£67,862
Before tax, all sources
England
£55,856
Above the national average
Higher than
81%
Of neighbourhoods in England and Wales
Work

Who is in work

54.8% of adults in the NW8 9JR area are in work, broadly in line with the England average of 55.7%. 12% are retired and 15.2% are full-time students.

NW8 9JREngland
Employee, full-time36%34.3%
Employee, part-time5.1%11.9%
Self-employed13.7%9.5%
Unemployed3.3%2.9%
Full-time student15.2%7.9%
Retired12%21.5%
Looking after home or family9.6%4.8%
Long-term sick or disabled1%4.1%
Other4.1%3.1%
Occupations

Social grade

50.7% of adults in the NW8 9JR area work in managerial or professional jobs, well above the England average of 33.2%.

NW8 9JREngland
Higher managerial & professional32%13.2%
Lower managerial & professional18.6%19.9%
Intermediate4.4%11.4%
Small employers & self-employed11.8%10.6%
Lower supervisory & technical1.1%5.3%
Semi-routine5.1%11.3%
Routine3.1%12%
Never worked & long-term unemployed9.6%8.5%
Full-time students14.3%7.7%
Education

Highest qualification

67.2% of adults in the NW8 9JR area hold a degree or equivalent, well above the England average of 33.9%. 8.9% have no qualifications.

NW8 9JREngland
Degree level or above67.2%33.9%
A level or equivalent10.8%16.9%
GCSE grade 4/C or above6.2%13.3%
Below GCSE grade 4/C3%9.7%
Apprenticeship1.4%5.3%
Other qualifications2.5%2.8%
No qualifications8.9%18.1%
About these figures

Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around NW8 9JR (St John's Wood South) (about 1,805 residents).

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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