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Affluence in NW8 8RB

How NW8 8RB ranks on deprivation and income, and the work and qualifications behind it.

Neighbourhood
St John's Wood South
Council
Westminster
Region
London
Neighbourhood population
1,491 (2024)
Deprivation

How well off NW8 8RB is

On the English Indices of Deprivation 2025, the NW8 8RB area scores 3.0 out of 10, placing it more deprived than most of England. Its lowest-scoring category is older people in low-income households (1.0 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
3.0/ 10
Most deprivedLeast deprived
By category, lowest first
  • Older people in low-income households1.0
  • Income2.0
  • Employment2.0
  • Barriers to housing and services2.0
  • Living environment2.0
  • Health and disability4.0
  • Children in low-income families5.0
  • Education and skills7.0
  • Crime7.0
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£67,862
Before tax, all sources
England
£55,856
Above the national average
Higher than
81%
Of neighbourhoods in England and Wales
Work

Who is in work

44.8% of adults in the NW8 8RB area are in work, below the England average of 55.7%. 20.3% are retired and 9% are full-time students.

NW8 8RBEngland
Employee, full-time27.2%34.3%
Employee, part-time7%11.9%
Self-employed10.5%9.5%
Unemployed3.1%2.9%
Full-time student9%7.9%
Retired20.3%21.5%
Looking after home or family11.1%4.8%
Long-term sick or disabled7.6%4.1%
Other4.1%3.1%
Occupations

Social grade

40.7% of adults in the NW8 8RB area work in managerial or professional jobs, above the England average of 33.2%.

NW8 8RBEngland
Higher managerial & professional21.2%13.2%
Lower managerial & professional19.4%19.9%
Intermediate6.3%11.4%
Small employers & self-employed7.5%10.6%
Lower supervisory & technical2.3%5.3%
Semi-routine7.8%11.3%
Routine7.2%12%
Never worked & long-term unemployed19.3%8.5%
Full-time students8.8%7.7%
Education

Highest qualification

49.5% of adults in the NW8 8RB area hold a degree or equivalent, well above the England average of 33.9%. 18.2% have no qualifications.

NW8 8RBEngland
Degree level or above49.5%33.9%
A level or equivalent11.8%16.9%
GCSE grade 4/C or above7.9%13.3%
Below GCSE grade 4/C7.2%9.7%
Apprenticeship1.9%5.3%
Other qualifications3.5%2.8%
No qualifications18.2%18.1%
About these figures

Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around NW8 8RB (St John's Wood South) (about 1,491 residents).

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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